NATIONAL LOTTERY OF TANZANIA PARTNERS WITH MIXX BY YAS AHEAD OF HIGHLY-ANTICIPATED LAUNCH

Dar es Salaam, 28th February 2025 – The National Lottery of Tanzania has announced a strategic partnership with Mixx by Yas, marking a significant move to strengthen its market presence and drive nationwide awareness ahead of its highly anticipated debut.

The partnership with Mixx by Yas is expected to play a pivotal role in ensuring Yas customers are ready to purchase lottery tickets once the National Lottery of Tanzania goes live. Leveraging Yas Tanzania’s extensive customer base of over 23 million users, the collaboration will integrate seamless ticket purchase options through Yas digital platforms, including mobile money services, USSD codes, and the Mixx by Yas App.

Additionally, Yas customers will benefit from real-time updates, promotions, and exclusive content related to the National Lottery. This partnership is also set to simplify the customer journey by allowing users to buy tickets and claim winnings through familiar and trusted channels, enhancing convenience and accessibility across the country.

Speaking at the Press Briefing in Dar es Salaam today, Mr. Kelvin Koka, Director at ITHUBA Tanzania—the officially appointed operator of the National Lottery for an eight-year period—emphasized the importance of leveraging reputable brands for a successful launch:

“The National Lottery of Tanzania is designed to be a national asset that delivers value, entertainment, and economic benefits to the people of Tanzania. Our partnership with Mixx by Yas underscores our commitment to collaborating with respected organizations that share our vision. Together, we will create an inclusive and accessible National Lottery experience for all Tanzanians.”

Ms. Angelica Pesha, Chief Officer of Mixx by Yas, also shared her enthusiasm:

“We are excited to be part of this transformative initiative. The National Lottery of Tanzania presents a unique opportunity to engage Tanzanians in an innovative way. By leveraging our digital platforms and financial solutions, we will ensure that our customers have easy and secure access to the National Lottery of Tanzania services. At Yas, we believe in supporting platforms that promote growth and innovation, and we look forward to contributing to the success of this groundbreaking launch.”

The collaboration between the National Lottery of Tanzania and Mixx by Yas is expected to revolutionize how Tanzanians participate in lottery activities. By combining Yas Tanzania’s robust digital infrastructure and customer engagement strategies with the National Lottery of Tanzania’s wide-reaching appeal, the partnership will expand access to lottery services, particularly in urban and peri-urban areas.

The integration of lottery services into Yas Tanzania’s platforms will make purchasing tickets and accessing lottery-related content more convenient for millions of Tanzanians. This strategic move is anticipated to amplify outreach efforts, boost public interest, and ensure widespread participation across diverse demographic groups.

As preparations for the official launch continue, this partnership is positioned to set a new benchmark for digital-led lottery engagement in Tanzania.

Amini. Cheza. Ushinde.

About ITHUBA

ITHUBA is the official operator of the National Lottery of Tanzania, appointed for an eight-year period starting in 2025. As part of Africa’s leading lottery operator, ITHUBA brings extensive expertise and innovation to Tanzania, ensuring a world-class gaming experience. The company is dedicated to socio-economic development through job creation and grassroots sports initiatives.

About the Gaming Board of Tanzania

The Gaming Board of Tanzania, established under the Gaming Act Cap. 41, regulates all gaming activities in the country. Its mission is to oversee the industry and foster a safe and well-monitored gaming environment nationwide.

About Yas Tanzania

Formerly known as Tigo Tanzania, Yas Tanzania is the country’s premier digital lifestyle and telecommunications service provider. With over 30 years of operation, Yas has pioneered cutting-edge mobile and financial solutions, impacting more than 23 million customers across Tanzania.

For Media Inquiries:

📩 Mpange Chapeshamano
📧 mpangec@ithubatanzania.co.tz
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