Dar es Salaam, February 3, 2026 – CRDB Bank has officially unveiled its 2026 flagship campaign, “Benki Kimpango Wako” (Banking Your Way, Time Matters), reaffirming its commitment to putting customers and stakeholders at the heart of everything it does.
The high-profile launch took place at Mlimani City, bringing together hundreds of guests on site and thousands more online. The event marked a bold statement by Tanzania’s largest bank: empowering customers to achieve their goals faster, smarter, and on their own terms.
Banking Built Around the Customer
Powered by innovative financial products, robust digital platforms, a nationwide CRDB Wakala agent network, and fast, reliable branch services, Benki Kimpango Wako is designed to simplify everyday banking and turn ambitions into action.
The campaign focuses on reducing transaction processing time, expanding self-service options, and allowing customers to access services anytime, anywhere in the world, according to their individual preferences.
A Landmark Event for the Bank
The historic launch brought together more than 60 notable content creators, customers, partners, and social media influencers. It was officiated by CRDB Group Managing Director and CEO, Mr. Abdulmajid Nsekela, alongside members of the Bank’s senior leadership.
Speaking at the event, Nsekela thanked customers, investors, strategic partners, and stakeholders for the trust they continue to place in CRDB Bank.
“You are the reason CRDB Bank exists. Every account you opened, every loan you took, every transaction you made, and every project you implemented through CRDB Bank gave us the strength and motivation to work even harder,” he said.
Strong Performance Fuels Bigger Ambitions
The launch comes on the back of an exceptional business performance in 2025. CRDB Bank recorded a profit before tax of over TZS 1.04 trillion, representing a 33 percent growth, while profit after tax reached TZS 725 billion, up 31 percent from 2024.
During the same period:
- The Bank’s balance sheet expanded to TZS 22.2 trillion (33 percent growth)
- Loans disbursed reached TZS 13.7 trillion, a growth of 32.6 percent
According to Nsekela, this growth strengthens the Bank’s capacity to finance development projects, support small, medium, and large enterprises, create jobs, and economically empower youth, women, farmers, and entrepreneurs.













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