- In 2024, the Coca-Cola system contributed USD 3.6 billion in value-added economic activity across the COMESA region.
- The Coca-Cola system and its value chain supported over 458,200 direct and indirect jobs across the region in sectors including agriculture, manufacturing, retail, transport, and services.
- The system spent almost USD 1.5 billion on goods and services from suppliers in COMESA member countries, driving local industry growth and economic resilience.
Dar es Salaam, Tanzania, 23 October 2026 – During the 19th COMESA Business Forum, a major economic platform for promoting trade and regional integration, the Coca-Cola system unveiled the results of a new study showcasing its significant economic contributions to the COMESA region. The study was conducted by global consultancy Steward Redqueen and highlights the transformative role Coca-Cola plays in fostering economic progress, creating employment, and supporting local industries.
“As this study shows, the Coca-Cola system continues to deliver substantial economic impact in COMESA, creating opportunities through local partnerships, investments, and supply chains,” said Luis Felipe Avellar, President of Coca-Cola's Africa Operating Unit.
“The 19th COMESA Business Forum is an important platform to showcase how businesses like those that comprise the Coca-Cola system contribute to sustainable economic development in Africa.”
The 19th COMESA Business Forum has brought together leaders from across the region to discuss trade, innovation, and economic growth. Coca-Cola’s active participation as a key collaborator demonstrates its alignment with the forum’s mission of building stronger economic ties across the region’s 21 member countries.
The study revealed that the Coca-Cola system, incorporating its network of bottlers, suppliers, distributors, and retailers, contributed USD 3.6 billion to the region’s combined GDP in 2024, representing 0.3% of COMESA’s GDP. Through direct employment and its value chain, the system supported over 458,200 jobs.
“For every direct job created by the Coca-Cola system in COMESA, an additional 28 jobs are supported throughout the regional economy,” noted Avellar.


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