David Chait, General Manager of Coca-Cola Kwanza (second left), hands over a tricycle (Tuk-Tuk) to Bertha Rodrick (second right) as part of the company’s Returnable Glass Bottle incentive programme run in the fourth quarter of 2025. Also pictured are Salum Nassor, Public Affairs, Communications and Sustainability Director (first left) and Shakti Singh, Supply Chain Director (first right).
Monday 16 March 2026, Dar es Salaam – Coca-Cola Kwanza Ltd (CCK) - a company in the Coca-Cola Beverages Africa Group, has handed over six Tuk-Tuks to top-performing official distributors as part of a Returnable Glass Bottle (RGB) incentive programme aimed at rewarding partners who are driving beverage availability and market growth across Tanzania.
The incentive programme, which ran during the fourth quarter of last year, was open to all qualifying distributors of CCK products. It sought to recognize distributors that demonstrated outstanding performance while ensuring that a cold drink remains easily accessible to consumers across the country.
The Tuk-Tuk delivery vehicles were awarded to four distributors who recorded the highest RGB sales volumes in the fourth quarter, while two additional distributors were recognized for achieving the highest RGB sales volumes for the full year in 2025.
According to David Chait, General Manager of CCK, the initiative reflects the company’s broader strategy of partnering with distributors to drive shared growth while improving service to retailers and consumers.
“For CCK, partnering with customers for growth means deeply understanding and prioritising the needs of customers and end consumers by delivering value beyond just selling beverages. This aligns with our goal of being the most consumer-centric, customer-driven, and admired beverage company in Africa,” said Chait.
He explained that the Tuk-Tuk incentive was designed to empower high-performing distributors with additional delivery capacity, enabling them to expand their operations and reach more retail outlets efficiently.
“The Tuk-Tuk incentive gave our high-performing distributors the opportunity to grow their business with an additional delivery vehicle. It aimed to inspire them to deliver customer-centric execution by ensuring product availability at the right time, place, and price, while leveraging data and analytics to anticipate retail customer demand and preferences,” he added.
Chait further emphasized that the initiative is about delivering value beyond the product by offering best-in-class support to distribution partners.
“It is also about helping our customers grow their businesses through insights, promotions, and tailored support. For us, this is customer centricity,” he noted.
Through initiatives such as the RGB incentive programme, CCK continues to strengthen its relationships with distribution partners and expand its market reach.
“By doing this, we forge unbreakable partnerships with our customers—from top-end grocery stores and local traders to wholesalers and on-premise outlets—through flawless execution and dependability,” Chait concluded.
As part of the Coca-Cola Beverages Africa group, Coca-Cola Kwanza continues to invest in distribution innovation and partnerships that support business growth while improving beverage accessibility for consumers across Tanzania.
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| John Paulo (second right) receives a tricycle (Tuk-Tuk) from David Chait, General Manager of Coca-Cola Kwanza (second left), as part of the company’s Returnable Glass Bottle incentive programme. |
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