- The VVIP Heineken® UCL Final Viewing Bash targeted football fans and Heineken® consumers in Tanzania and ran parallel to the UEFA Champions League Final in 8 other premium nightlife spots.
- Heineken® has had a long-standing partnership with UEFA Champions League and will remain one of the league’s principal sponsors until 2021.
Dar es Salaam, Tanzania May 28th 2018: It was a night of drama that reached epic proportions as excitement erupted and passion for football was prominently on display as die-hard fans, local soccer stakeholders, celebrities and legends of the game descended upon Msasani Peninsula in Dar es Salaam for the Heineken® UEFA Champions League finals 2018.
Over Tanzanian soccer, 26oo fans enjoyed the ultimate Heineken® live screening experience of the UEFA Champions League finals, where Liverpool Football Club & Real Madrid clashed for exclusive bragging rights. Real Madrid was crowned champions after a brilliant display by winning 3 to 1 against Liverpool.
International premium beer brand Heineken® hosted the biggest most premium VVIP experiences in Dar es Salaam on the 26th of May 2018. Heineken is the global sponsor of the UEFA Champions League and for Tanzania, the company invited football fans, sports personalities & presenters together, to watch the UCL finals.
HEINEKEN East Africa Marketing Manager Njeri Mburu Commented: UEFA Champions League is a premium football event featuring quality players. The best of the teams across Europe play in the Champions League. Heineken is also known very well across the world; it is best brewed and is also consumed by a lot of people. So, there is a connection between Heineken and the UEFA Champions League. This year, our consumers did not just watch the league, but shared the Drama, and explored the opportunities that come with the game.
She added: “Heineken® creates exciting UEFA Champions League experiences for consumers by engaging them in a way only Heineken® can do. Heineken Tanzania gave fans of legal drinking age access to very exclusive and exciting world-class Heineken® experience consumer events held at the Red Star Arena, George & Dragon and Club 777 Kawe in Dar es Salaam. It also simultaneously held 8 mini-final viewing events at select outlets across the country.
On Share the Drama Campaign: The stage was even bigger and better than before and consumers will definitely never forget the experience which drama certainly owned the night.
“Basically, consumers came out prepared to #ShareTheDrama with friends and fans alike had an enthralling evening of passion for football and got to have fun watching Champions League,” she added.
On the Tanzanian Market: “Consumers are connecting to the Heineken brand. Very much so, for us, Heineken is a premium brand and the patrons of Tanzania are aspiring to be part of what we are doing and also drinking more Heineken,” she said.
As a brand, we are always on the lookout for sports sponsorships & investment opportunities that create engaging experiences with our consumers and their conversations in emerging markets such as Tanzania.
During the Heineken® UCL Final viewing, activations were also run to reward Heineken® consumers and football fans won exclusive Heineken® UEFA Champions League merchandise. Updates can be found on www.facebook.com/Heineken and Twitter https://twitter.com/Heineken_
NOTES TO EDITORS
- HEINEKEN has been a UEFA partner since 1994
- In 2005, Heineken® took over from HEINEKEN owned Amstel
- Heineken® will be bringing its sponsorship to over 220 countries via marketing and PR efforts.
- The UEFA Champions League is enjoyed by over 4.2 billion people around the world.
- Since 2007 the UCL Trophy Tour presented by Heineken® has visited over 35 countries in Africa, Asia, North and South America.
- Following the new deal, Heineken® sponsorship is scheduled to run until the end of the 2020/2021 season.
About Heineken®
- The Heineken® brand, which bears the founder’s family name -Heineken- is available in almost every country across the globe and is the world’s most valuable international premium beer brand.
Heineken®- UEFA Champions League sponsorship
- The core focus of Heineken® activation of the sponsorship is to bring fans around the world high-quality UEFA Champions League experiences.
- With over 150 million TV viewers watching live coverage of the UEFA Champions League in 220 countries and territories every match week, this premier-sporting event has become global and fits perfectly with the Heineken® brand, which is enjoyed in almost every country in the world.
Enjoy Heineken Responsibly
- Heineken® continues to integrate its responsible consumption program into all UEFA Champions League sponsorship activities.
- Every stadium hosting a UEFA Champions League match features “Enjoy Responsibly” on one of its three perimeter boards around the pitch, complementing the regular Heineken® boarding.
- In addition, an Enjoy Heineken® responsibly 5-second match bumper broadcasts several times during UEFA Champions League matches with an estimated audience of 150 million viewers per match week.
- To follow Heineken® on Twitter visit https://twitter.com/heineken_
TZ and to become a fan on Facebook, go to www.facebook.com/heineken. To view videos, subscribe to our YouTube channel at www.youtube.com/heineken.
For Further Press Information, Please contact: Bethuel Kinyori
No comments:
Post a Comment