Tusker Lager consumers in the country are in for a treat following the introduction of Serengeti Breweries’ new pack “Tusker 330ml”.
The new pack was launched recently at Golden Jubilee Tower in Dar Es Salaam in the presence of journalists and SBL’s Marketing Director Mr. Ephraim Mafuru among many other SBL staff.
Speaking during the launch, Mr. Mafuru said “The business environment requires us to think more aggressively in order to make sure that we move along with the trends and be able to satisfy the needs of our esteemed customers at the same time hence the introduction of this new pack into the market”.
On her part, Anitha Msangi Marketing Manager-Tusker Lager said…”I believe that innovation stimulates consumer interest and demand therefore my great expectation would be for our consumers to receive and buy our brand’s new pack in volumes”. Anitha added that the new pack will be available and sold countrywide to make sure that all consumers in the country are reached effectively.
The brand new Tusker pack has a volume of 330ml and will be sold at Tsh 2,300/= as a retail price. The launch of this new pack is in SBL’s bid to move with the market trends and be able to relate in a modern way with consumers.
Tusker 330ml now adds to SBL’s list of new brands that have recently been launched to fulfill the introduction of a series of brands into the Tanzanian market this year as stated earlier by the company.The brands include:-Serengeti Platinum, Jebel Coconut and Serengeti Platinum 330ml
Tusker’s 330ml new pack launch comes in the backdrop of the recently unveiled Tusker’s “Fanya Kweli “campaign whereby the campaign aims to inspire Tanzanians to take part in creating a future we can all be proud of through action while also appreciating and learning from people that have been successful in what they do in life.
For more information:-Please visit Tusker Lager’s Face book and Twitter pages.
ABOUT SERENGETI BREWERIES LIMITED Serengeti Breweries Limited engages in the brewing, manufacturing, marketing and selling drinks made of malt, hops and barley and sorghum in Tanzania.
Headquartered in Dar es Salaam, SBL brands include:- Serengeti Premium Lager, Serengeti Platinum, Tusker Lager, Tusker Lite, Kibo Gold, Uhuru Peak Lager, Pilsner Lager, Senator, The Kick and Guinness®.
SBL is also the sole distributor of several international renowned spirits including Smirnoff Vodka®, Johnnie Walker®, Bailey’s Irish Cream ®, Richot®, Bond 7 Whiskey® and Gilbeys Gin®.
Serengeti Breweries Limited is a subsidiary of East African Breweries Limited/ DIAGEO PLC.
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