COCA-COLA BRINGS TANZANIA CLOSER TO THE FIFA WORLD CUP 2026™ THROUGH UNFORGETTABLE FAN EXPERIENCES

Coca-Cola Kwanza Ltd General Manager, David Chait speaks to the media after launching the FIFA World Cup 2026™ nationwide campaign designed to bring the magic of football closer than ever before. Coca-Cola Company, a proud partner of FIFA launched the campaign to capture the passion, drama and shared emotions that define the world’s biggest sporting event while creating meaningful opportunities for Tanzanian fans to connect, celebrate and participate.

Dar es Salaam, Tanzania | June 11, 2026 – Coca-Cola Tanzania is set to unite fans across the country in celebration of the FIFA World Cup 2026™ with the launch of a nationwide campaign designed to bring the magic of football closer than ever before. Building on nearly five decades as a proud partner of FIFA, the campaign captures the passion, drama and shared emotions that define the world’s biggest sporting event while creating meaningful opportunities for Tanzanian fans to connect, celebrate and participate.

Running from June 1 to July 18, the campaign will come to life through immersive fan experiences, in‑store activations and dynamic digital engagement. From retail spaces to social hubs, Coca-Cola is turning everyday moments into shared celebrations—inviting everyone to be part of the World Cup experience.

This campaign is for all fans. Whether you’ve collected every kit from the last ten tournaments, follow the action through highlights and box scores, or simply love the energy that surrounds the world’s biggest sporting stage, Coca-Cola is by your side. As the FIFA World Cup 2026™ introduces more teams, more players and more matches than ever before, Coca-Cola is here to help Tanzanians celebrate every goal, every moment and every emotion together.

“Football is more than a game it’s a shared emotion that brings billions of people together, especially during the FIFA World Cup 26™,” said Kabula Nshimo, Director, Frontline Marketing, Coca-Cola Tanzania. “At Coca-Cola, we believe in the power of shared experiences. This campaign is about harnessing the incredible energy and emotional highs and lows that only the FIFA World Cup 26™can deliver, and turning them into real, meaningful connections. Whether fans are cheering online, in local bars or at home with friends and family, we’re bringing them closer to the moments that matter.”

The campaign will activate more than 15,000 retail outlets across Tanzania, entertainment venues, restaurants and quick service outlets. Together, these touchpoints will deliver football‑themed experiences, designed to elevate how fans watch and celebrate the tournament.

“The brand is embracing and celebrating the full spectrum of football emotions, reinforcing that Coca-Cola is there to refresh fans as they ride the highs and lows of football’s emotional rollercoaster,” said David Chait, General Manager, Coca-Cola Kwanza Ltd.

Consumers will also have the opportunity to unlock rewards and experiences through purchase, including limited‑editionFIFA World Cup 26™packs and collectible cans created to celebrate the tournament and deepen fan participation.

Through this campaign, Coca-Cola celebrates the unparalleled emotional journey that only the FIFA World Cup 26™can bring, positioning Coca-Cola as the essential companion for every fan, through every feeling.

About CCBA

CCBA is the eighth largest Coca-Cola authorized bottler in the world by revenue, and the largest on the continent. It accounts for over 40% of all Coca-Cola ready-to-drink beverages sold in Africa by volume. With over 13,000 employees in Africa, CCBA group services more than 840,000 customers with a host of international and local brands. CCBA group operates in 14 countries: South Africa, Kenya, Ethiopia, Uganda,
Mozambique, Namibia, Tanzania, Botswana, Zambia, Eswatini, Lesotho, Malawi and the islands of Comoros and Mayotte.

Learn more at https://www.ccbagroup.com 

Follow us on LinkedIn