ABSA BANK TANZANIA LAUNCHES “PLAY YOUR CARD RIGHT” CUSTOMER REWARDS CAMPAIGN

Absa Bank Tanzania Director of Retail Banking, Ms. Ndabu Swere (second right, seated), together with other Bank officials (from left, seated): Head of Retail Products & Strategy, Mr. Heristraton Genesis; Head of Marketing and Corporate Affairs, Mr. Aron Luhanga; and Card Issuing Manager, Ms. Erica Mwaipopo, display Absa cards during the launch of the Bank’s card usage campaign in Dar es Salaam.

Dar es Salaam, 30 September 2025 – Absa Bank Tanzania has officially launched its latest customer rewards initiative dubbed “Play Your Card Right”, a three-month campaign that will see customers walk away with a share of TZS 120 million in cash prizes. The launch event was held at Absa House, the Bank’s headquarters in Dar es Salaam.

The campaign aims to encourage greater use of Absa Debit and Credit Cards as well as the Bank’s digital platforms, including internet banking, mobile banking, and agency channels. Customers who transact through these platforms will automatically qualify for weekly, monthly, and grand prize draws, with winnings credited directly to their Absa accounts.

Customer-Centered Banking

Speaking during the launch, Ms. Ndabu Swere, Director of Retail Banking at Absa Bank Tanzania, highlighted the campaign’s focus on rewarding customer loyalty:

“This campaign reflects our commitment to empowering our customers by rewarding their loyalty and encouraging them to take advantage of convenient, safe, and modern banking channels. Through Play Your Card Right, we are not only giving back to our customers but also reinforcing the benefits of card usage and digital banking in today’s fast-changing financial landscape.”

On his part, Mr. Aron Luhanga, Head of Marketing and Corporate Affairs, connected the initiative to Absa’s broader brand purpose:

“At Absa, our purpose is ‘Empowering Africa’s tomorrow, together… one story at a time’, and our brand promise is ‘Your story matters.’ This campaign is one way of demonstrating these values in action. Every customer’s transaction tells a story of growth, empowerment, and convenience. We want to celebrate those stories by rewarding customers who choose Absa as their financial partner.”

Campaign Mechanics

The rewards will be distributed as follows:

• Weekly Prizes: Six winners every week, each receiving TZS 500,000.
• Monthly Prizes: Three winners each month, with prizes of TZS 3 million, TZS 5 million, and TZS 10 million.
• Grand Prize: At the end of the campaign, one winner will walk away with TZS 30 million.

All raffle draws will be conducted under the supervision of the Gaming Board of Tanzania, ensuring transparency and fairness.

Strengthening Customer Experience

Absa Bank Tanzania has dedicated a total prize pool of TZS 120 million, underscoring its ongoing commitment to customer value and trust.

“Through this campaign, we are affirming our commitment to provide more value, more excitement, and more reasons for Tanzanians to bank with Absa,” Ms. Swere added. “It is a campaign that is not only about rewards but also about strengthening trust and enhancing customer experience.”