AFRICA'S MOST VISITED COUNTRIES IN 2024: TOP TOURIST DESTINATIONS

• Africa, renowned for its rich cultural heritage, breathtaking landscapes, and diverse wildlife, continues to captivate millions of tourists worldwide
• From the bustling souks of Morocco to the ancient wonders of Egypt and the stunning safaris of Kenya and South Africa, the continent offers a unique blend of history, adventure, and natural beauty

In 2024, Africa's tourism sector experienced significant growth, with several countries emerging as top destinations for international travelers. Based on available data, the most visited African countries in 2024 were:

1. Morocco: 17.4 million tourists
2. Egypt: 15.7 million tourists
3. Tunisia: 10.25 million tourists
4. South Africa: 8.92 million tourists
5. Algeria: 3.5 million tourists
6. Kenya: 2.4 million tourists
7. Tanzania: 2.14 million tourists
8. Seychelles: 1.4 million tourists 

     (Source: Business Insider Africa)

Morocco led the continent's tourism sector, welcoming a record 17.4 million international tourists in 2024, surpassing Egypt to claim the top spot. This surge is attributed to Morocco's diverse attractions, including its rich cultural heritage, historic cities, and scenic landscapes.

Egypt maintained its appeal with 15.7 million visitors, drawn to its ancient monuments and Red Sea resorts. Tunisia and South Africa also saw substantial tourist numbers, offering unique experiences from Mediterranean beaches to wildlife safaris.

East African nations like Kenya and Tanzania continued to attract tourists with their renowned wildlife reserves and natural beauty. 

Africa’s Tourism Boom

South Africa welcomed 8.92 million visitors in 2024, reaffirming its status as one of Africa’s leading travel destinations. African tourists accounted for 76% of total arrivals, with Zimbabwe remaining the top source market, contributing 2.18 million visitors.

Tanzania continues to cement its reputation as one of Africa's premier travel destinations, welcoming an impressive 2.14 million tourists in 2024. This milestone highlights the country's enduring appeal, driven by its breathtaking wildlife safaris, pristine beaches, and rich cultural heritage.

From the majestic plains of the Serengeti to the awe-inspiring heights of Mount Kilimanjaro, Tanzania offers a diverse range of attractions that captivate travelers from around the world. The Zanzibar Archipelago, with its crystal-clear waters and historic Stone Town, remains a favorite among visitors seeking relaxation and cultural immersion.

As Africa’s tourism industry continues to grow, these figures highlight the continent’s increasing appeal to both regional and international travellers.

Morocco Breaks Records

Morocco also set a new tourism record in 2024, welcoming 17.4 million tourists—a 20% increase compared to the previous year, according to the country’s Ministry of Tourism.

Notably, nearly half of these visitors were Moroccans living abroad, reflecting strong connections between the diaspora and their homeland.

Tourism plays a crucial role in Morocco’s economy, contributing approximately 7% to the nation’s GDP and serving as a key source of employment and foreign currency.

The Ministry of Tourism noted in a statement that Morocco’s tourism numbers have surpassed expectations by two years ahead of schedule.

The country now aims to attract 26 million tourists by 2030, coinciding with its role as a co-host of the FIFA World Cup alongside Spain and Portugal.

To accommodate this growth, Morocco has expanded flight routes to key tourist markets, promoted new domestic travel destinations, and invested in hotel renovations.

As investments in infrastructure and tourism promotion continue, Africa is well-positioned to become an even greater global travel destination in the years ahead.