Having an idea and/or access to capital is one thing and having knowledge and expertise to come up with a performing venture is another thing! A vibrant shopping mall which is more engaging with optimal tenant mix to create a shopping ambience that attracts more footprints/ traffic requires an informed decision making, from the inception stage.
You need to properly scan the business environment and navigate the market to enable your Architect come up with a sound design. A design with functional floor plans, floors that communicate and speak to one another, enhancing optimal tenant mix.
Here are Shopping Mall Components;
(a) Department Store
A department store anchors a shopping center, attracting diverse customers with its wide merchandise selection and driving traffic to smaller retailers. Its presence enhances the center's image and appeal for example Game, Home City.
(b) Anchor Store
Anchor store (usually a major chain store or department store) in a shopping center or mall whose presence attracts business to smaller shops within the center for example a Supermarkets like Shoppers, Jambo, ShopRite or Nakumatt.
(c) Food Court
A common feature of shopping malls is a food court. This typically consists of a number of fast food vendors of various types, surrounding a shared seating area for example Samaki Samaki, KFC, Marrybrown.
(d) Fountain
A fountain enhances a shopping center's ambiance with its calming atmosphere and aesthetic appeal. It serves as a relaxing focal point and meeting place, encouraging shoppers to linger and enjoy their experience. For example, it may attract weddings’ photo taking (with footprints of Shoppers), kids (while parents are busy shopping, undisturbed).
(e) Atrium
An atrium's open space and natural light creates a welcoming atmosphere in a shopping center. It can host events and promotions, drawing in customers and boosting foot traffic. This central point improves circulation and encourages exploration.
(f) Entertainment Facilities
Entertainment facilities are crucial in shopping centers because they boost foot traffic by attracting a wider range of visitors, increasing potential customers for retailers. They have proved to enhance the customer experience by providing a break from shopping, making the overall visit more enjoyable and encouraging longer stays. People engaged in leisure activities are more likely to make spontaneous purchases for instance cinema, theatres, game based attractions, sports and live performance venues.
Success in a shopping mall investment requires an understanding of key elements that drive foot traffic and engagement.
Andrew Peter Kato
Registered & Licensed Valuer
President - Association of Real Estate Professionals of Tanzania (AREPTA)
Cell: +255 784 003 000
Email: kato2504@gmail.com
Cell: +255 784 003 000
Email: kato2504@gmail.com
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