SERENGETI BREWERIES PRESENTS OKTOBAFEST 2023

Dar es Salaam, Tanzania – September 20, 2023. Serengeti Breweries Limited (SBL), is thrilled to announce OktobaFest, an iconic celebration of Tanzanian culture scheduled to take place on October 21st, 2023. OktobaFest 2023 is set to be a monumental event that unites people from all walks of life to savour the unique flavours, sounds, and traditions of Tanzania.

OktobaFest Tanzania is a vibrant celebration of Tanzanian cuisine, music, and culture. People can anticipate an extraordinary journey through the country's culinary delights, with an array of food stalls serving mouth watering dishes that mirror the diverse tastes and flavours of Tanzania. From traditional delicacies to contemporary fusion creations, OktobaFest is a cultural adventure like no other.

The festival's music line-up consists of harmonious blend of traditional rhythms and contemporary beats, featuring artists from diverse genres in Tanzania. These artists will take the stage to showcase their unique sounds, ensuring an unforgettable musical experience for attendees. In addition to the music, dance performances, art exhibitions, and fashion shows will spotlight the rich cultural heritage of Tanzania, providing an immersive experience that celebrates the region's diversity.

Anitha Msangi, the Marketing Director of Serengeti Breweries stated that, "OktobaFest is not just about celebrating culture, it's also about making a positive impact across all key touchpoints. Serengeti Breweries Limited is deeply committed to making a positive impact on the communities it serves. The festival will support young vendors, entrepreneurs, and artists, helping them gain exposure and thrive in their respective fields fostering entrepreneurship, creativity, and sustainability."

As the festival's title sponsor, Serengeti Breweries Limited is committed to providing a premium and authentic beer experience that complements the celebration of Tanzanian culture. From Food, Fashion ad Art, OktobaFest aims to support young vendors and artists by providing a platform for emerging talents to showcase their creations and culinary skills, fostering entrepreneurship and creativity. Together with these, this festival will include a gaming experience that blends technology with tradition, offering a unique perspective on Tanzanian culture.

Moreover, SBL's OktobaFest is taking significant steps to reduce its environmental impact. Initiatives such as waste management, recycling, and sustainable practices will be in place to ensure a greener and more responsible festival experience.

About SBL:

Incorporated in 1988 as Associated Breweries, SBL is the second-largest beer company in Tanzania, with its beer brands accounting for over 25% of the market by volume.

SBL has three operating plants in Dar es Salaam, Mwanza, and Moshi.

Since the creation of SBL in 2002, the business has grown its portfolio of brands year on year. The majority stake acquisition by EABL/Diageo in 2010 has seen increased investment in international quality standards leading to greater job opportunities for the people of Tanzania.

SBL Brands have received multiple international awards, including Serengeti Premium Lager, Serengeti Lite, Pilsner Lager, Guinness stout, and Guinness smooth. The company is also home to the world's renowned spirits such as Johnnie Walker Whisky, Smirnoff Vodka, Gordon's Gin, Captain Morgan Rum, Baileys Irish Cream, and locally produced brands such as Bongo Don – SBL’s maiden local spirit brand and Smirnoff orange.

For further information contact:

Rispa Hatibu,
SBL Communications and Sustainability Manager
Tel: +255 685260901
Email: Rispa.Hatibu@diageo.com