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| From left, Lugalo Golf Club players, Major General Ibrahim Michael Mhona, Major Japhet Brown Masai and Serengeti Breweries Head of Marketing - Spirits, Irene Mutiganzi in a group photo during the Johnnie Walker Waitara Golf Tournament 2023, held at Lugalo Golf Club in Dar es Salaam over the weekend. Serengeti Breweries sponsored the tournament. |
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| Brigadier General (RTD), Michael Luwong (middle) in a group photo with fellow golf players during the Johnnie Walker Waitara Golf Tournament 2023, held at Lugalo Golf Club in Dar es Salaam over the weekend. Serengeti Breweries sponsored the tournament. |
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| Serengeti Breweries Limited (SBL) Managing Director, Mark Ocitti, observing his ball during the Johnnie Walker Waitara Golf Tournament 2023 sponsored by SBL. |
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| General (Retired) George Waitara, scores a putt in the first round of Johhnie Walker Waitara Golf Tournament 2023, established by him since 2006. |
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| Golfers and their caddies observe a spotted ball to be hit during the Johhnie Walker Waitara Golf Tournament 2023 sponsored by SBL. |
The one-day contest, popularly dubbed, ‘Johnnie Walker Waitara Golf Tournament 2023’, took place at the Lugalo Golf Course in Dar es Salaam on 28th January 2023 and culminated with a gala dinner where the winners were awarded their Trophies. This is the third time JW sponsored the tournament.
During the Waitara Tournament, Serengeti Breweries Limited (SBL)’s Head of Marketing - Spirits, Irene Mutiganzi said Johnnie Walker’s support towards the competition was aimed at promoting the development of the golf game in the county.
“SBL, through its world-class-whisky Johnnie Walker, is proud to be the main sponsor of this year’s Waitara Golf Tournament. Our support to this tournament demonstrates our solid commitment to supporting the development of sports in the country,” Irene said.
She further noted that the Waitara Golf Tournament has been running annually since 2006, effectively making it one of the longest golf championships in Tanzania, Serengeti breweries and Johnnie Walker, therefore, is very privileged to be associated with this great tournament and to partner with a golf clubs that boasts a very proud history.
“With over 200 years of existence as the number 1 Blended whisky globally, we are proud to have walked the journey of resilience and commitment to quality,” she Explained.
Johnnie Walker Blended Scotch Whisky is one of the first truly global brands. The Johnnie Walker portfolio features 5 award-winning whiskies namely; Red Label, Black Label, Green Label, Gold Label, and Blue Label each with its distinct personality, history, and a story to tell.
“These labels are not simply whiskies in bottles but blends of quality Scotch top whiskeys of sometimes up to 46 different types as is the case of Johnnie Walker Black Label, matured over years to guarantee the rich flavors, aroma and taste that leaves your palate satisfied and your senses teased,” she said.
We have continually ensured high standards of quality, commitment, and innovations to keep walking the same path that began over 200 years ago in a village in Scotland. Our vast range of Whisky Offerings is easily enjoyable with any type of mixer on any occasion. Be it a night out with friends, a dinner gala, a wedding celebration, or even an adult's birthday party!
SBL is also the main sponsor of the Tanzanian men’s national soccer team, Taifa Stars through its multiple-award-winning beer brand, Serengeti Premium Lager. It too made history in 2018 by becoming the first company ever to sponsor Tanzania’s national women’s premier league, courtesy of its Super brands-winning light beer, Serengeti Premium Lite.
Speaking at the Waitara Tournament event, The Lugalo Golf Club representative Major General Ibrahim Michael Mhona expressed his appreciation to SBL for the shot-in-the-arm and urged other companies and organizations to come forward and support the growth of golf in the country.
“We are very grateful for SBL’s consistent support of golf and other sports in the country. We are particularly happy to note that the beer maker has now become the biggest supporter of this tournament. I urge young people to take interest in the golf game and squash the old narrative that , “Golf is the old and rich” Major General Ibrahim Michael Mhona
The Waitara Golf Tournament is held every year and its main objective is to Hon. General (rtd) George Waitara’s contribution to the sports sector in Tanzania by initiating the golf course at the Lugalo Golf Club.
Major Japhet Brown Masai, Lugalo Golf Club captain, congratulated the Hon. General (rtd) George Waitara for his contribution to the sports sector in Tanzania by initiating the golf course at the Lugalo Golf Club.
He continues speaking “I would like to congratulate SBL Our Main Sponsor for Continue supporting the Waitara Tournament through its number One Blended Scotch whisky in the world, Johnnie Walker for the past three years. Achieving this magnificent milestone in the sports sector as it enhances the magnitude of benefits across the entire Sports Industries”.
About SBL:
Incorporated in 1988 as Associated Breweries, SBL is the second largest beer company in Tanzania, with its beer brands accounting for over 25% of the market by volume.
SBL has three operating plants in Dar es Salaam, Mwanza and Moshi.
Since the creation of SBL in 2002, the business has grown its portfolio of brands year on year. The majority stake acquisition by EABL/Diageo in 2010 has seen increased investment in international quality standards leading to greater job opportunities for the people of Tanzania.
SBL Brands have been receiving multiple international awards and include Serengeti Premium Lager, Serengeti Lite, Pilsner Lager, Pilsner King, Tusker Lager, Tusker Lite, Kibo Gold, Guinness stout and Senator. The company is also home to world’s renowned spirits such as Johnnie Walker Whisky, Smirnoff Vodka, Gordon’s Gin, Captain Morgan Rum and Baileys Irish Cream.
For further information contact;
Rispa Hatibu
SBL Corporate Relations Manager
Tel: 0685 260 901
Email: RISPA.HATIBU@diageo.com
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