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Monday 30 January 2023

SERENGETI BREWERIES CONTINUES TO PROMOTE AGRICULTURE THROUGH KILIMO VIWANDA PROGRAM

Serengeti Breweries Limited (SBL) Kagera Sales Manager, Anna Msomba (left) handing a scholarship certificate for SBL’s agro-scholarship programme Kilimo Viwanda to Evona Fredinard, at Igabiro Training Institute of Agriculture, during the certificate handover event, held at the college in Muleba district in Kagera region on Friday, 27 January. In the middle is SBL’s Corporate Relations Director, John Wanyancha.

SBL’s Kilimo Viwanda agro-scholarship program beneficiary, Evona Fredinard (left) explaining what she learned farming maize and tackling pests, working on the college study farm at Igabiro Training Institute of Agriculture, during the certificate hand over event held at the college premises in Kagera region on Friday, January 27. Looking beside is SBL’s Corporate Relations Director, John Wanyancha.

Igabiro Training Institute of Agriculture, Deputy College Principal, Sydney Kasele (left) explaining the seedling growing process to guest attending the certificate hand over event held at the college premises in Kagera region on Friday, January 27.

Igabiro Training Institute of Agriculture College students in a group photo soon after being awarded certificates of scholarship for Serengeti Breweries Limited (SBL) agro-scholarship program.

SBL’s Corporate Relations Director, John Wanyancha addressing guests and college students during the certificate handover event for SBLs agro-scholarship program beneficiaries at Igabiro Training Insititute of Agriculture.

January 27, 2023: Agriculture is consistently on an upward trend as one of the main economic sectors in Tanzania; the sector employs millions of people directly and indirectly.

Whilst the government continues to put efforts into growing the agriculture sector, the support given by private companies compliments those efforts and helps make the sector stronger.

Serengeti Breweries Limited (SBL) has been supporting and boosting agriculture in the country by offering scholarships to underprivileged students taking agriculture-related courses. The initiative through SBL’s Kilimo Viwanda Scholarship program provides an opportunity for students from farming communities to upskill and go back to impact agriculture in the communities with their technical knowledge.

Students from Igabiro Training Institute of Agriculture (ITIA) in Kagera, recently received scholarships from SBL as part of the Kilimo Viwanda program agenda.

During the certificate of scholarship handover, the Corporate Relations Director Mr. John Wanyancha who was in the presence of other SBL staff spoke on the value and contribution of agriculture to Tanzania’s GDP terming it a key sector for economic empowerment.

“Supporting the education of underprivileged students who are taking agriculture-related courses has a ripple effect across different aspects of economic development. These students will get a chance to learn technical skills that will put them ready for the agriculture-related employment opportunities thereby increasing their potential and that of the communities they come from” Mr. John Wanyancha said.

He further added, “...since the inception of the Kilimo Viwanda Scholarship program, SBL has issued over 200 scholarships to underprivileged students and will aim to sponsor even more students in the future.”

Kilimo Viwanda Scholarship Program was launched in 2019 by SBL to support bright but underprivileged students from farming communities to study agriculture courses.

SBL issues certificate scholarships every financial year. Students are selected for various agriculture courses in reputable colleges in Tanzania. The scholarship covers full tuition fees and all other academic-related expenses throughout their studies.

Igabiro Training Institute of Agriculture, Deputy College Principal Sydney Kasele praised SBL for its commitment to supporting agriculture and particularly for sponsoring students keen on agricultural development.

“This Kilimo Viwanda program has a component that includes students visiting SBL factories and some thriving farms where they can be able to relate theory with practical experience,” said Mr Sydney Kasele.

The Igabiro college in Bukoba is one of the many institutions benefiting from the program; other regions like Pwani, Iringa, and Kilimanjaro have their colleges, which include Kaole, St. Maria Goretti, and Kilacha, who have received scholarship beneficiaries in the past.

About SBL:

Incorporated in 1988 as Associated Breweries, SBL is the second largest beer company in Tanzania, with its beer brands accounting for over 25% of the market by volume.

SBL has three operating plants in Dar es Salaam, Mwanza and Moshi.

Since the creation of SBL in 2002, the business has grown its portfolio of brands year on year. The majority stake acquisition by EABL/Diageo in 2010 has seen increased investment in international quality standards leading to greater job opportunities for the people of Tanzania.

SBL Brands have been receiving multiple international awards and include Serengeti Premium Lager, Serengeti Lite, Pilsner Lager, Pilsner King, Tusker Lager, Tusker Lite, Kibo Gold, Guinness stout and Senator. The company is also home to world's renowned spirits such as Johnnie Walker Whisky, Smirnoff Vodka, Gordon's Gin, Captain Morgan Rum and Baileys Irish Cream.

For further information contact:

Rispa Hatibu
SBL Corporate Relations Manager
Tel: 0685 260 901
Email: RISPA.HATIBU@diageo.com

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