TMSA AWARDS TOP MARKETERS IN TANZANIA FOR 2022

Deputy Minister of Investment, Trade and Investment (centre), Hon. Exaud Kigahe speaking with distinguished guests (not in the picture) during an event to award top marketers for the year 2022, which was hosted by the Tanzania Marketing Science Association (TMSA) on July 22nd in Dar es Salaam, where 14 categorical winners in marketing were awarded.

Managing Partner from HESA Africa, Bruce Mugaisi hands over the rising star marketing award to Shumbana Walwa, Senior Marketing Manager at MultiChoice Tanzania at the TMSA awards.

A group photo of winners of the TMSA awards with the guest of honor, Deputy Minister of Investment, Trade and Investment (centre), Hon. Exaud Kigahe and TMSA board.

Deputy Minister of Investment, Trade and Investment (L), Hon. Exaud Kigahe, presenting a certificate of recognition to Bruce Mugaisi, Managing Partner of HESA Africa (centre) for their exemplary support in sponsoring the TMSA Marketing awards for the year 2022, held on July 22 in Dar es Salaam. On the right is the Chairman of the Board of TMSA, Dr Emmanuel Chao.

Dar es Salaam, 25th July 2022 - The Tanzania Marketing Science Association (TMSA) has awarded top marketers in 14 different marketing categories for 2022 in order to encourage more professionalism in Tanzania's marketing ecosystem.

The 2022 marketing awards were held on the evening of July 22 in Dar es Salaam, and were attended by the country's top marketing brands and professionals, including Kilombero Sugar Company, CocaCola, JCDeaux, Vodacom, HESA Africa, Jackson Group, and Bramex.

Dr. Emmanuel Chao (PhD), Board Chairman of TMSA, addressed the event's guests and emphasized its significance. "This night is a special night not only for marketers, but for the business ecosystem in Tanzania," he said, "because when you have the proper marketing science, you have confidence in where you are going as a business institution."

Dr. Chao went on to say, "These awards are being held for the second time here in Tanzania." We had a long list of top 50 marketing awards in 2021, but this year the category has been reduced to a maximum of ten. The marketing awards in 2022 will include 14 categories ranging from individuals to organizations.

The event was officiated by Hon. Exaud Kigahe, Deputy Minister for Investment, Industries, and Trade, who emphasized how the government is doing everything possible to prioritize and promote a friendly business environment in which marketers can be more creative and innovative.

'The government is making efforts to help the private sector thrive,' Exaud said. In practice, our President of the United Republic of Tanzania, Hon. Mama Samia Suluhu Hassan, is doing an excellent job of creating a better business environment in Tanzania.

‘This has been clearly demonstrated by the Royal Tour program, which has resulted in excellent results for visitors and promoted Tanzania as an excellent destination for tourism and even investment.' He spoke.

Since its inception in 2021, TMSA has leveraged the awards to spotlight the efforts and achievements of individuals, organizations, and scholars who are making a difference in the field of marketing.

TMSA awarded winners in Excellence in interactive marketing/AR & VR, Excellence in event marketing, Excellence in digital marketing, Excellence in experiential marketing, Community-focused firm of the year, marketing research team of the year, marketer of the year, Excellence in product launch/re-launch, the rising star of the year, marketing agency of the year, digital marketing agency of the year, hall of fame, and young marketing leader of the year.

The vetting and selection process was driven online, where individuals and organizations were nominated. After the nomination process, a team of well-experienced judges went through the proposed nominations and selected winners.

About TMSA

Tanzania marketing science association is driven by an informed community of experts from both the industry and academic. We provide variety of solutions and services. Services include professional training programs ranging from certified to professional marketers. The trainings are also designed to suit specific organizational needs. With a dedicated professional team, the association is generating a big force in creating next generation of marketers in Tanzania and beyond.

Tanzania Marketing Excellence Awards 2022 identify and celebrate outstanding marketing by organizations, teams and individuals.

These awards recognize that high standards of quality and integrity are vital to the success of marketing, as well as rewarding the innovation delivered by marketers who are at the cutting-edge of their profession. Any organization within Tanzania, regardless of size, sector or industry, as well as individuals, teams and agencies can enter these awards.