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| The Director of Jackson Group, Kelvin Twissa (right) speaks to reporters during the launch of Kitabu App in Dar es Salaam. He is flanked by Tigo Corporate Communications Manager, Woinde Shisael. |
In Summary
The aim is to provide books --
audio and visual – to readers.
It also hopes that the Kitabu App
will also enable authors to sell and monitor their book sales via their mobile
phones, using the Tigo 4G LTE network.
Dar es Salaam. Tigo Tanzania and Jackson Group have launched a new ebook application.
The aim is to provide books --
audio and visual – to readers.
It also hopes that the Kitabu
App will also enable authors to sell and monitor their book sales via their
mobile phones, using the Tigo 4G LTE network.
The application is expected to
transform the way Tanzanians perceive the tenets of reading against a backdrop
of the widely-held stereotypes associated with the citizens’ ‘poor reading
culture.
Tigo corporate communications
manager Woinde Shisael said here yesterday:
“We believe that this app will
stimulate interest in reading. Many of our customers use phones to chat with
friends and family members. Through Kitabu App, provide an ideal platform to
authors, illustrators and general readers through their mobile phones.”
Jackson Group director Kelvin
Twissa said: “We believe by getting more content onto our growing catalogue we
can revolutionise content distribution across the country and bring back the
joy of reading to Tanzanians.
Education is one of our key focuses, hence we are
building partnerships and calling for more educational institutions to load
their content, saving on printing and distribution of books.”
Kitabu App is a free downloaded
application currently only available on Android phones that a user will only
need to pay via Tigo Pesa for the content that is required by the individual.
Source: The Citizen
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