NINAYO company’s founder and CEO Jack
Langworthy addresses a news conference in Dar es Salaam yesterday on the partnership
between NINAYO and Heifer International Tanzania, which will enable farmers to
reach wider markets by selling their products online using www.NINAYO.com. With
him is the Heifer International Tanzania Country Director Leticia Mpuya. 
NINAYO company’s founder and CEO Jack
Langworthy addresses a news conference in Dar es Salaam yesterday on the
partnership between NINAYO and Heifer, which will enable farmers to reach wider
markets by selling their products online using www.NINAYO.com. He is
flanked by NINAYO operations manager Bovan Mwakyambiki.
Heifer International Country Director Leticia
Mpuya addresses a news conference in Dar es Salaam yesterday on the partnership
between Heifer and NINAYO which will enable farmers to reach wider markets by
selling their products online using www.NINAYO.com. With
her is the NINAYO’s Founder and CEO Jack Langworthy.
Dar es salaam. Ninayo has today
partnered with Heifer International to give Tanzanian farmers access to
information that will enable them to sell their produce at favorable prices in
the market.
Ninayo is a digital trading platform that allows farmers to
post their harvests online and be seen by buyers nationwide. They can also
check prices of various produce in different parts of the country to determine
what to plant the following season. The online platform addresses three major
key issues: supply visibility where buyers don’t know what crops farmers are
selling, lack of demand visibility where farmers don’t know how much buyers are
willing to pay, and lastly the lack of logistical coordination between the
farmers and the buyers as locations are provided.
Speaking
at a press conference in Dar es Salaam on Wednesday, Ninayo’s founder and CEO Jack Langworthy stated that, “Thanks
to increased internet and mobile access, the innovations that have
revolutionized every other sector in the world, from taxis, hotels and more,
can now be attained by farmers in the Tanzanian markets so that food
supply reaches demand at fair prices for all, and waste is minimized.
He said 80% of Tanzania’s work force
are independent farmers who have little bargaining power over the sale of their
crops due to poor infrastructure and a lack of communication with food
processors (markets) hence the introduction of the online platform to the
farmers.
“Ninayo
will ultimately link farmers to more directly to markets, bringing consistency
to trade in maize, beans, bananas, mangoes, watermelons and other agricultural
products to facilitate market transparency and price discovery” he said. “There
no more dalalis, everyone can be a dalali, price information is now
democratized- and free.”
He
further explained that Ninayo has so far connected over 20,000 farmers in Iringa,
Mbeya, Morogoro and Njombe regions directly with traders, something that has
helped them increase their income.
He
added that Ninayo also connects farmers who do not have internet through its
SMS option.
Meanwhile,
The Country Director for Heifer International Tanzania Ms. Leticia Mpuya lauded
the online platform adding that, it has the
potential to match buyers with sellers across Tanzania as well as East Africa.
The partnership between Heifer is in terms of educating the
farmers on how Ninayo works and its benefits to the various farmers that they
work with. Heifer who work with thousands of farmers in different parts of
Tanzania, will enable these farmers to use the Ninayo platform to their
advantage and to ensure that they get better prices for their produce.
“As
a global nonprofit that focuses on eradicating
poverty and hunger, we face so many challenges in ensuring that our farmers sell
their produce at the right price and to the right buyers and this tool provides
us with that solution”, she said.
-ENDS-
MORE ABOUT NINAYO
NINAYO.com is a free
online trading platform for agriculture in East Africa. NINAYO is partnered
with Facebook’s Free Basic Platform so it is accessible with 0 data cost on
Tigo and Airtel phones. It’s financial support and advice comes from the
chairman and cofounder of Uber, to bring Silicon Valley quality solutions to
the inefficient and fragmented market of Rift Valley agriculture.
NINAYO was launched in
Tanzania in 2015, and uses crowd-sourced data to provide actionable business
intelligence for its users. NINAYO users, typically small holder farmers with
an average annual income of $637, are earning $100’s more with this tool.
NINAYO is backed by Silicon Valley’s greatest investors
(Dollar Shave Club), entrepreneurs (Uber, FourSquare and engineers. Their world
class team is dedicated to building simple user friendly tech solutions to East
Africa.
Our active user base and high quality product has led to financial
partnerships with the UNCDF, NAFAKA, Heifer International, and the Peace Corps.
Together, they are leveraging private sector
solutions to sustainably revolutionize African agriculture.
For more information, visit www.ninayo.com
ABOUT HEIFER INTERNATIONAL
Heifer’s mission is to
end hunger and poverty while caring for the Earth. For more than 70 years,
Heifer International has provided livestock and environmentally sound
agricultural training to improve the lives of those who struggle daily for
reliable sources of food and income. Heifer is currently working in nearly 30
countries, including the United States, to help families and communities become
more self-reliant. Heifer’s goal is to help 4 million families achieve living
incomes by 2020, which will allow them to feed their families daily; educate
all their children; and have proper housing, water, hygiene and other essential
resources. For information, visit Heifer.org
No comments:
Post a Comment