SERENGETI BREWERIES REWARDS FIRST LIMO BAJAJ WINNER IN “TUTOKE NA SERENGETI” PROMOTION

Serengeti Premium Lager’s Brand Manager, Rugambo Rodney, (right), speaks to reporters (not in the picture) during the first draw of under the crown promotion dubbed “Tutoke na Serengeti”, which was conducted today 25^th Nov. 2014 at Serengeti Breweries Ltd. offices in Chang’ombe. Rukia Athuman Almasi of Morogoro emerged the grand winner of the first Limo Bajaj, valued at Tsh 9 million. On the left is an official from the Gaming Board of Tanzania, Bakari Maulid.

Serengeti Premium Lager’s Brand Manager, Rugambo Rodney, (right), speaks to Rukia Athuman Almasi of Morogoro on his mobile phone. Rukia emerged the grand winner of the first Limo Bajaj, valued at Tsh 9 million, during the first draw of under the crown promotion dubbed “Tutoke na Serengeti”, which was conducted today 25^th Nov. 2014 at Serengeti Breweries Ltd. offices in Chang’ombe. On the left is an official from the Gaming Board of Tanzania, Bakari Maulid.

25^th Nov 2014, Dar es Salaam. The first draw of under the crown promotion dubbed “Tutoke na Serengeti” was conducted today 25^th Nov. 2014 at Serengeti Breweries Ltd. offices in Chang’ombe where  Rukia Athuman Almasi of Morogoro, emerged the grand winner of the first Limo Bajaj, valued at Tsh 9 million.

Rukia received the information with shock and excitement after she was named as the first winner of the Limo Bajaj in the first draw of the promotion. Speaking on the phone Rukia said “As much as she participated in this promotion, she did not count herself among the lucky winners of the big prize; hence that was a huge surprise.  

Speaking to journalists after unveiling the name of the lucky winner Serengeti Premium Lager’s Brand Manager, Rugambo Rodney said “SBL is proud and excited that the competition has had a good start thanks to the partnership we have with B-Pesa. This first draw shows a real testament that anyone can win as long as they participate and keep drinking Serengeti Premium Lager”. The campaign allows each and every 18+ Tanzanian to participate with prizes worth Tsh. 100million up for grabs and this is an opportunity that none of us should miss”.

In making sure that the campaign becomes a success, SBL has teamed up with B-Pesa, new technology experts who recently launched their new money transfer services and will be responsible for disbursing money via mobile phones to winners in different parts of Tanzania. A statement from B-pesa’s Marketing manager Mr. Salil Abbas said…“The campaign has started well and statistics show that a lot more people have participated in the campaign more than what was anticipated. The call center number for the promotion was read as 0225555000 to assist customers on how they can collect their winnings If they are in any doubt and also to explain further how the promotion works If they need more information about it.

“Tutoke na Serengeti “is a campaign which rewards consumers with an amazing experience in local tourism by sending winners to enjoy a good weekend with their partners at the national park.The promotion also targets over 20 million consumers who will stand a chance of winning instant cash to the value of Tshs 100 million that is split into denominations of Tshs 5,000, There are 6 Limo Bajaj to be won also known as the ‘Serengeti Bajaj’ which are special in that they can carry 7 passengers. There are also free beers that can be redeemed instantly at any nearby bar across the country.

The promotion is a nationwide campaign and is set to run for 3 months and in order for one to be eligible, all they have to do is buy a beer and look under the cap there one will find numbers that should be sent to code number 15317 so as to enter into the draw and win various prizes.

For more information:-

Please visit Serengeti Premium Lager’s Face book and Twitter pages.

ABOUT SERENGETI BREWERIES LIMITED 

Serengeti Breweries Limited engages in the brewing, manufacturing, marketing and selling drinks made of malt, hops and barley and sorghum in Tanzania.

Headquartered in Dar es Salaam, SBL brands include:- Serengeti Premium Lager, Serengeti Platinum, Tusker Lager, Tusker Lite, Kibo Gold, Uhuru Peak Lager, Pilsner Lager, Senator, The Kick and Guinness®.

SBL is also the sole distributor of several international renowned spirits including Smirnoff Vodka®, Johnnie Walker®, Bailey’s Irish Cream ®, Richot®, Bond 7 Whiskey® and Gilbeys Gin®.

Serengeti Breweries Limited is a subsidiary of East African Breweries Limited/ DIAGEO PLC.