Dar es Salaam, Tanzania – Airtel Money Tanzania has unveiled "Minyoosho Inaendelea na My Airtel App," a new nationwide customer rewards campaign aimed at accelerating the adoption of digital financial services while rewarding customers for using the My Airtel App.
The three-month campaign builds on the success of the recently concluded Mwaka Umeyooka promotion and reinforces Airtel Money's commitment to making digital financial services simple, secure, accessible, and rewarding for Tanzanians across the country.
Under the campaign, every Airtel Money customer who has downloaded and actively uses the My Airtel App will have the opportunity to participate in an exciting Spin & Win experience. Customers who complete eligible Airtel Money transactions through the app will instantly receive a chance to spin a digital wheel and win a range of attractive prizes.
The campaign features a variety of rewards, including motorcycles, television sets, smartphones, cash prizes, and many other instant giveaways.
Eligible transactions include:
- Sending money
- Merchant payments
- Airtime purchases
- Data bundle purchases
- Bill payments
- Cash withdrawals
- International money transfers
- Home Broadband payments made through the My Airtel App
Speaking during the launch, Airtel Money Director Andrew Rugamba said the campaign reflects Airtel Money's continued commitment to expanding access to digital financial services while creating a more engaging customer experience.
"Minyoosho Inaendelea is about encouraging more customers to experience the convenience and benefits of the My Airtel App. Every eligible transaction provides an opportunity to win instantly while building confidence in the use of digital financial services for everyday needs," said Rugamba.
He noted that Airtel is among the pioneers introducing gamification into digital financial services in Tanzania, transforming everyday financial transactions into a fun and rewarding experience for customers.
"Our goal goes beyond rewarding customers. We are creating a digital experience that encourages greater adoption of self-service financial solutions while supporting broader digital inclusion across Tanzania. Through Minyoosho Inaendelea, we are empowering customers to confidently participate in the country's growing digital economy," he added.
The campaign aligns with Airtel's "Airtel Kila Kona" vision by expanding access to digital financial services and encouraging participation from customers in both urban and rural communities through innovative and easy-to-use technology.
Airtel Issues Fraud Awareness Reminder
As the promotion gets underway, Airtel Money has urged customers to remain alert against fraudsters.
The company emphasized that winners will only be contacted through the official Airtel customer care number 100 and will also receive an official SMS notification immediately after winning.
Customers have been advised never to share their Airtel Money PIN, One-Time Password (OTP), passwords, or any personal information with anyone claiming to represent Airtel through any number other than 100.
Airtel Money has encouraged customers to download the My Airtel App, carry out eligible Airtel Money transactions, and take advantage of the opportunity to Spin & Win exciting rewards anytime and anywhere from the comfort of their homes.
Source: Airtel Money Tanzania
Follow the Kitomari Banking & Finance Blog for timely updates on banking, fintech, digital payments, telecommunications, financial inclusion, and business news from Tanzania and beyond.
No comments:
Post a Comment