FCC & TRADEMARK AFRICA INK £600,000 AGREEMENT TO MODERNISE MARKET REGULATION

Director General of the Fair Competition Commission - Willian Erio (centre) and TradeMark Africa's Tanzania Country Director, Elibariki Shammy (left) sign an agreement to modernise market regulation as well as combat counterfeiting in Tanzania.

Dar es Salaam, Tanzania, 28 May 2024: The Fair Competition Commission (FCC) of Tanzania and TradeMark Africa (TMA) have signed a three-year Partner Support Agreement (PSA) aimed at modernising FCC’s operations and strengthening its ability to regulate competition, consumer protection and combat counterfeit activities effectively. Funded by UK International Development, Ireland, and Norway, the Tzs1.56 billion (£600,000) project is designed to address existing market competition and consumer enforcement challenges in the Tanzanian market, including delays in approving mergers and acquisitions, issues with managing anti-competitive trade practices, and difficulties in enforcing anti-counterfeit measures at borders and ports. This initiative promises to transform the trading landscape in Tanzania, making it more competitive, transparent, and inclusive.

The PSA is expected to deliver significant benefits, such as reduced time and costs associated with trade and investment procedures, a decrease in the prevalence of counterfeit products, and enhanced consumer protection. It marks a critical step towards not only improving FCC’s operational efficiency but also boosting both domestic and foreign investment in Tanzania.

At the signing and launch of the programme, FCC Director General, Mr William Erio, stated, "We welcome this strategic partnership with TradeMark Africa as a significant milestone in our efforts to strengthen regulatory capacity and enforcement. Together, we aim to create a level playing field for businesses, promote market competition, protect consumer interests, and support sustainable economic growth in Tanzania. These goals are in line with sixth phase government priorities of improving business environment."

The agreement includes plans to automate the Commission’s processes, extensive training, and provision of ICT equipment as a working tool for FCC personnel, and significant upgrades to the Commission’s ICT infrastructure. These changes are expected to streamline workflows, reduce decision-making timelines, increase transparency, and foster a more competitive and secure environment for trade and investment in the country.

TradeMark Africa’s Tanzania Country Director, Mr Elibariki Shammy, expressed his enthusiasm about the partnership, commenting, "Our collaborative efforts with the FCC are a major step towards streamlining business processes and boosting Tanzania’s profile in global trade. Through automation, capacity building, and enhanced ICT capabilities, we anticipate not only improved trade outcomes but also a fortified regulatory framework that will benefit all stakeholders."

Mr Shammy added that TMA remains committed to fostering sustainable economic development in Tanzania through such initiatives, equipping the Commission with the necessary tools and resources to tackle counterfeiting and enforce fair competition. He noted that TMA is laying the foundation for a thriving business environment that prioritises integrity and consumer welfare.

The initiative also aims to contribute to regional economic integration and aligns with the broader goals of increasing intra-African trade under the African Continental Free Trade Area (AfCFTA) and procedures related to competition regulation and consumer protection framework under East Africa Community.

"The expected outcomes of this partnership include a more transparent and efficient trade environment, reduced time at borders, and a robust framework for consumer protection. It's a win-win for all, and we are committed to ensuring these benefits are realised," concluded Mr Elibariki Shammy.

Enhanced regulatory practices are expected to lower trade barriers, encourage investments, and promote market competition landscape in Tanzania.

For more press inquiries, please contact:

Director General
Fair Competition Commission
6th Floor, PSSSF House
Makole Street, Maktaba Road
P.O Box 2351
DODOMA
E-Mail: info@fcc.go.tz

Sylviah Luseno
Snr. Communications Manager, TradeMark Africa
Email: sylviah.luseno@trademarkafrica.com
Cellphone: +254 780450703

About FCC

The Fair Competition Commission (FCC) is an independent statutory body under Ministry of Industry and Trade. It is established under section 62 of the Fair Competition Act No. 8 of 2003 (FCA) with the object of enhancing the welfare of the people of Tanzania by promoting and protecting effective competition in markets and preventing unfair and misleading market conducts throughout Mainland Tanzania. FCC also enforces Merchandise Marks Act, 1963 as amended from time to time (MMA), which provides the legal framework for fighting against importation, production, distribution and sale of counterfeit goods in Mainland Tanzania.

About TradeMark Africa

TradeMark Africa (TMA), formerly TradeMark East Africa, is a leading African Aid-for-Trade organisation that was established in 2010, with the aim to grow intra-African trade and increase Africa’s share in global trade, while helping make trade more pro-poor and more environmentally sustainable.

TMA operates on a not-for-profit basis and is funded by: Belgium, the Bill & Melinda Gates Foundation, Canada, Denmark, the European Union, Finland, France, Ireland, the Mastercard Foundation, the Netherlands, Norway, the United Kingdom, and the United States of America. TMA works closely with regional and continental inter-governmental organisations, national Governments, the private sector, and civil society.

Since its inception, TMA has delivered substantial gains for trade and regional economic integration in East Africa and the Horn of Africa, including a reduction of 16.5% in cargo transit times on the Northern Corridor from Mombasa to Bujumbura, and a reduction of an average of 70% in the time taken to cross selected one stop border posts. TMA officially launched its continental-wide shift and rebrand in West Africa in January 2023, with Ghana being the first country of operations in the region.

In 2022, TMA set up a catalytic finance company – Trade Catalyst Africa – that will pilot commercially viable projects for creating trade infrastructure (both physical and digital) as well as increasing access to Trade Finance for Small and Medium Enterprises (SMEs).

Both TCA’s and TMA's headquarters are in Nairobi, Kenya. Offices are in: EAC Secretariat - Arusha, Burundi, the Democratic Republic of Congo, Djibouti, Ethiopia, Ghana, Malawi, Rwanda, Somaliland, Tanzania, and Uganda, with operations in Mozambique, South Sudan and Zambia. For more information, please visit www.trademarkafrica.com