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| SBL Managing Director, Mark Ocitti. |
- Brewer invests 10 million pounds to expand operations
Leading beer company Serengeti Breweries Limited (SBL) has announced a 10 million pound expansion program for its breweries in Dar es Salaam and Moshi which will see the brewer increase its beer production capacity to meet the growing customer demand for its products.
According to SBL Managing Director, Mark Ocitti, expansion work has already begun in Dar es Salaam, the company’s first of three breweries established in 1996. The other breweries are located in Moshi and Mwanza
“This expansion not only means getting additional beer production capacity for us (SBL), but it also brings more job opportunities to Tanzanians and creates further demand for barley, maize and sorghum which the company sources from local farmers,” said the Managing Director.
SBL currently employs over 800 workers both directly and indirectly in its breweries and thousands of other beneficiaries including distributors, transporters, farmers, bar outlet owners and staff who depend on the brewer’s products for their livelihoods.
Locally, SBL sources barley, maize and sorghum for its beer production and until end of last year, according to the managing director, the company had grown its cereals uptake from zero to 15,000 metric tonnes of grain. This is equivalent to 60 per cent of SBL’s total raw materials requirement for beer production per year.
SBL has a lot of firsts to its name. Its flagship brand Serengeti Premium Lager was the first beer in Tanzania to be made of 100 malt, a plus that was recently consolidated with the launch of Serengeti Premium Lite, again Tanzania’s first lite beer introduced to the market by the brewer in 2017.
“Our customers asked for a Tanzanian lite beer and that is why we launched Serengeti Premium Lite two years ago. Tanzanians have responded very positively to this new product which has been doing very well in the market,” Ocitti said, thanking the customers for supporting the brand.
An independent study conducted by Deloitte in 2018 to assess the impact of SBL on the Tanzanian economy indicate that the company contributed 567bn/- in total value-added to the Tanzanian economy last year, representing around one per cent of national Gross Domestic Product (GDP) currently estimated at around $55 billion (about 127trn/-.
SBL was founded by a few Tanzanian entrepreneurs in 1996 with one brewery that was built in Dar es Salaam. Between 2010 and 2013 the company ownership structure changed with the coming on board by regional alcohol giant company East African Breweries Limited (EABL) and the global beverage producer, Diageo, which has since injected further investment by opening two additional breweries in Mwanza and Moshi.
The company in parallel has expanded its product portfolio with additional new leading beer brands such as Pilsner Lager, Tusker Lager, Guinness and Senator and of late – Serengeti Premium Lite.
SBL also distributes in the Tanzanian market some of Diageo’s International Premium Spirits brands such as Johnnie Walker, Gordons, Smirnoff, Black and While among others.
According to SBL Managing Director, Mark Ocitti, expansion work has already begun in Dar es Salaam, the company’s first of three breweries established in 1996. The other breweries are located in Moshi and Mwanza
“This expansion not only means getting additional beer production capacity for us (SBL), but it also brings more job opportunities to Tanzanians and creates further demand for barley, maize and sorghum which the company sources from local farmers,” said the Managing Director.
SBL currently employs over 800 workers both directly and indirectly in its breweries and thousands of other beneficiaries including distributors, transporters, farmers, bar outlet owners and staff who depend on the brewer’s products for their livelihoods.
Locally, SBL sources barley, maize and sorghum for its beer production and until end of last year, according to the managing director, the company had grown its cereals uptake from zero to 15,000 metric tonnes of grain. This is equivalent to 60 per cent of SBL’s total raw materials requirement for beer production per year.
SBL has a lot of firsts to its name. Its flagship brand Serengeti Premium Lager was the first beer in Tanzania to be made of 100 malt, a plus that was recently consolidated with the launch of Serengeti Premium Lite, again Tanzania’s first lite beer introduced to the market by the brewer in 2017.
“Our customers asked for a Tanzanian lite beer and that is why we launched Serengeti Premium Lite two years ago. Tanzanians have responded very positively to this new product which has been doing very well in the market,” Ocitti said, thanking the customers for supporting the brand.
An independent study conducted by Deloitte in 2018 to assess the impact of SBL on the Tanzanian economy indicate that the company contributed 567bn/- in total value-added to the Tanzanian economy last year, representing around one per cent of national Gross Domestic Product (GDP) currently estimated at around $55 billion (about 127trn/-.
SBL was founded by a few Tanzanian entrepreneurs in 1996 with one brewery that was built in Dar es Salaam. Between 2010 and 2013 the company ownership structure changed with the coming on board by regional alcohol giant company East African Breweries Limited (EABL) and the global beverage producer, Diageo, which has since injected further investment by opening two additional breweries in Mwanza and Moshi.
The company in parallel has expanded its product portfolio with additional new leading beer brands such as Pilsner Lager, Tusker Lager, Guinness and Senator and of late – Serengeti Premium Lite.
SBL also distributes in the Tanzanian market some of Diageo’s International Premium Spirits brands such as Johnnie Walker, Gordons, Smirnoff, Black and While among others.
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