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| Visa Country Manager for Tanzania, Olive Njoroge (left) speaks to the media during the launch of the Visa free fuel campaign. To her left is Managing Director of Vivo Energy (Engen Tanzania), Paul Muhato. |
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| Visa Country Manager for Tanzania, Olive Njoroge (centre) and Managing Director of Vivo Energy (Engen Tanzania), Paul Muhato (left) handing over a fuel voucher worth Tshs. 5,000/- to a customer after he purchased Tshs. 50,000/- worth of fuel. |
Tanzanian consumers are eligible to participate in the campaign, which runs from Friday 26 July 2019 to 22 September 2019. Consumers who purchase fuel worth Tshs. 50,000 on Fridays, Saturdays and Sundays within the campaign period using Visa on mobile or Visa-branded cards will be eligible to receive a Tshs. 5,000 voucher.
Speaking on the launch of the campaign, Visa Country Manager for Tanzania, Olive Njoroge commented: “This promotion is a win for consumers who will enjoy the security and convenience of using Visa on mobile as well as be rewarded through our partnership with Engen Tanzania.”
Engen Tanzania Managng Director Paul Muhato said: “In most cases, motorists rely on cash transactions when purchasing fuel, which would require withdrawal of cash from the nearest bank or ATM, a process that is time-consuming and costly. Hence, the use of Visa on Mobile is a much safer mode of payment. We are pleased to collaborate with Visa to encourage consumers to use digital payments and offer them rewards for doing so.”
Earlier this year, Visa, in collaboration with 15 Tanzanian banks, launched Visa on mobile. The digital payment solution allows consumers to send money to each other domestically without paying transaction fees. To use the service, one simply has to download their bank’s mobile app, look for Visa on the application and pay for goods and services either by scanning the QR code or by using a USSD (Unstructured Supplementary Service Data) code.
“The transition from cash to a digital economy holds several benefits for consumers, communities and the economy. Working closely with our partners in market, we are able to offer diverse rewards such as this campaign with Engen to accelerate the adoption of digital payments,” Njoroge added.
Visa on mobile (formerly mVisa) is live in India, Kenya, Nigeria, Rwanda, Kazakhstan, Egypt and Ghana. There are plans to launch in Uganda,Zambia and across Africa in the near future.
About Visa Inc.
Visa Inc. (NYSE: V) is the world’s leader in digital payments. Our mission is to connect the world through the most innovative, reliable and secure payment network - enabling individuals, businesses and economies to thrive. Our advanced global processing network, VisaNet, provides secure and reliable payments around the world, and is capable of handling more than 65,000 transaction messages a second. The company’s relentless focus on innovation is a catalyst for the rapid growth of digital commerce on any device for everyone, everywhere. As the world moves from analog to digital, Visa is applying our brand, products, people, network and scale to reshape the future of commerce. For more information, visit About Visa,visa.com/blogand @VisaNews.
About Engen Tanzania
Engen is an oil company focusing on the downstream refined petroleum products market and related businesses. The company’s core functions are the refining of crude oil, the marketing of our primary refined petroleum products and the provision of convenience services via our extensive retail network. Engen has presence in over 20 countrieswith products exported to over 30 more countries, mostly in Africa and the Indian Ocean Islands.
For media queries, contact:
Emily Kaiga
Visa Corporate Communications
ekaigaad@visa.com
Myoma Kapya
Hill+ Knowlton Strategies
myoma.kapya@hkstrategies.co.tz
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