Halotel Tanzania Public Limited Company put on a spirited
growth momentum during the last quarter of 2017 to grasp a double-digit market
share, latest figures show.
Latest figures, published by Tanzania Communications
Regulatory Authority (TCRA), show that Halotel’s voice subscriber numbers
notched nearly 4 million as of December 2017 in a competitive market where
seven players scrambled for a share of 40 million Subscriber Identification
Module (SIM) cards.
That was a comfortable leap from 3.7 subscribers that the
two-year old telecommunication firm held as of September 2017.
With the 3.8 million subscribers, Halotel’s market share
reached a double-digit level of 10 per cent from nine per cent in 2017.
This means that the two-year old company has been able to
leapfrog some of the players who have been in the market for over ten years.
Similarly, the company managed to raise its share of mobile
money to four per cent during the last quarter of 2017, jumping from a mere two
per cent as of September 2017.
It had a total of 1 Million subscribers on its Halo Pesa
platform, up from six hundred thousand active subscribers in January this year.
The monumental growth was enough to turn Halotel’s HaloPesa
into one of Tanzania’s four most preferred mobile money platforms in a market
of a total of six players.
Halotel’s management attribute the growth to the massive
investments that the company has made during the two years of its operations in
the country.
“Ours remains the fastest growth rate to have been registered
by any telecommunications company in Africa and beyond…” We have invested a lot
during the two years and the growth is just testament to the money that
shareholders have injected into the company,” Said Mhina Semwenda Halotel’s
Head of Communications.
Apparently, it was in recognition to such an epic growth
rate that organizers of the International Business Awards (Stevie Awards 2017)
recently named Halotel Tanzania as the "Fastest Growing Enterprise in the
Middle East and Africa in 2017.
The company, according to Semwenda has invested about $800
million (about Sh1.7 trillion) in network expansion and improvement in Tanzania
since October 2015, and aiming to invest more on 4 G LTE and New ICT solutions
this year.
The company boasts itself for building one of the largest
telecommunications infrastructure in Tanzania, helping it to cover almost 90
per cent of the country’s population.
Launched in October 2015, Halotel managed to register about
one million subscribers in a period of about three months.
No comments:
Post a Comment