UNILEVER TANZANIA SET TO SUPPORT GOOD HEALTH IN CHILDREN

Unilever Country Director, Mr. Akofa Ata articulating the company's campaign on healthy & nutritious breakfast for growing children.

Unilever joined other stakeholders during the Day of the African Child commemoration held on 16th June 2017 and reiterated its support for good child health through it’s soon to be launched Good breakfast campaign.

Speaking during a stake holders panel discussion organized by SEMA Tanzania, which was part of the Day of the African Child activities program, on child welfare, success, challenges, opportunities and solution, Mr. Akofa Ata, the Unilever country director, said “we are honored today to meet other stake holders, exchange ideas and find solutions to various challenges of children welfare in Tanzania, including children having a healthy nutritious breakfast to kick start their day, a thing we all take for granted”.

Unilever has improved the quality of Blue Band, which is commonly used during breakfast on either bread, porridge and other breakfast foods. Blue Band has been fortified with 6 essential vitamins and micronutrients like omega 3 and 6 for a build up to a healthy, nutritious breakfast every morning.

Vitamins such as A and Vitamin B12 fall in the category of main essential vitamins and minerals deficiencies in Tanzania. And it’s with gap in mind, Unilever Tanzania, through the Blue band product is set to launch the Blue Band Good breakfast campaign that targets to educate the parents on importance of providing their children/families with a nutritious breakfast every day.

Blue Band’s nutritious breakfast campaign supports the sustainable development Goals (SDG) Number 3, that of Good Health. It also contributes to the Government of Tanzania’s National Multi-Sectoral Nutrition Action Plan (NMNAP 2016/17- 2021/21 which addresses the unacceptably high levels of malnutrition in Tanzania in all forms.