Mohammad Al Bulooki, Etihad Airways Executive Vice President Commercial; HE Saif Saeed Ghobash, Director General of the Abu Dhabi Tourism and Culture Authority (TCA); Peter Baumgartner, Etihad Airways Chief Executive Officer, celebrate the launch of the airline’s Abu Dhabi 48 Hour Challenge at Arabian Travel Market (ATM).
- UAE
residents and international travellers challenged to explore major attractions
in Abu Dhabi in only two days
- Airline
to launch Instagram competition with 500 exciting Abu Dhabi prizes to be won
Etihad
Airways has thrown down the gauntlet to the millions of guests who transit
through its Abu Dhabi home, as well as the residents of the UAE, by challenging
them to experience a host of ‘once in a lifetime’ activities throughout the
emirate in just two days.
The ‘48 Hour Challenge’ is part of Etihad Airways’ wider stopover
campaign promoting Abu Dhabi as a ‘holiday within a holiday’ for transit
travellers and a ‘staycation’ option for UAE residents wanting a relaxing
short-break. The city’s many highlights can now be enjoyed through a series of
exciting stopover programmes.
To
launch the campaign, Etihad Airways recently challenged Ricky Wilson,
singer-songwriter, TV personality and frontman of British indie rock band
Kaiser Chiefs, to spend 48 hours exploring the best Abu Dhabi has to offer. The
video of his attempt is part of a global online promotional campaign and
captures the excitement of the challenge visually to share with consumers on
social media and across the airline’s communications channels.
“For
me a stopover meant sitting in the airport, or visiting duty free, but this is
not what a stopover should be,” commented the singer. “It should be flying
falcons across the desert, kayaking, visiting water parks….imbibing the culture
of the place. Abu Dhabi has taught me that stopovers can be as relaxing as
they are exhilarating. There is something incredibly refreshing about pushing
yourself, getting out of your comfort zone and fully immersing yourself in a new
city. I will never stay in the airport again during a stopover.
“It
is an incredible place, with warm, generous and extremely hospitable
people. The city perfectly combines a relaxing and chilled out vibe with
excitement and adventure. It is a beautiful city with endless things to do in a
short space of time.”
Peter
Baumgartner, Etihad Airways’ Chief Executive Officer, said: “The launch of
Etihad Airways’ comprehensive stopover programme reinforces what we who live in
this wonderful city have known for so long – that Abu Dhabi is a cosmopolitan,
dynamic and thrilling destination packed with opportunities for all visitors,
whether they are looking for adventure, culture, or a relaxing beach break.