Moshi, 22 November 2022 - The Government of Tanzania and Serengeti Breweries Limited (SBL) took part in the launch of the Serengeti Brewery, Moshi branch expansion today, Tuesday, November 22, 2022 in Moshi. Hon. Exaud Silaoneka Kigahe, Deputy Minister of Industry, Trade and Investment, who attended the event as a Guest of Honor, stated that the expansion of this facility is significant because it shows the level of investment SBL continues to make in the country to increase its productivity and accelerate economic growth by providing employment opportunities for local farmers to get market for their produce.

Addressing the media in Moshi, the Deputy Minister commended SBL for the state-of-the-art machinery and equipment that are operated with modern technology. “The Government is very happy with the investment Serengeti Breweries has made in the industry. Again, we recognize that this investment comes at a time where our Government, led by President Samia Suluhu Hassan, is working to reduce bureaucracy in investment and provide great incentives for investors to come to Tanzania because it is the right country with attractive policies and a wide range of investment opportunities. When more companies like SBL continue to invest our people get employment opportunities and farmers which is a big economic driver in Tanzania are able to get market for their produce" he said.

"The SBL company has made a significant contribution to the country's economy by creating many jobs and paying taxes that support our country's budget; again, your contribution in uplifting farmers by purchasing their produce is exemplary; and your participation in various social activities in this country is commendable at all times." he added
The expansion of the Serengeti Brewery facility in Moshi is part of SBL's three-year investment in expanding the business, which has cost approximately 185 billion shillings in capital expenditure. Between 2019 and 2020, 31 billion shillings were invested in the Dar es Salaam brewery; 13.4 billion shillings in the construction of the spirits production facility; and 124 billion shillings in the expansion of the beer production facility in Moshi, which will take place between 2021 and 2022. Last year, we spent another 15.7 billion shillings to expand our Mwanza brewery.