Dar es Salaam, February 3, 2026 – CRDB Bank has officially unveiled its 2026 flagship campaign, “Benki Kimpango Wako” (Banking Your Way, Time Matters), reaffirming its commitment to putting customers and stakeholders at the heart of everything it does.
The high-profile launch took place at Mlimani City, bringing together hundreds of guests on site and thousands more online. The event marked a bold statement by Tanzania’s largest bank: empowering customers to achieve their goals faster, smarter, and on their own terms.
Banking Built Around the Customer
Powered by innovative financial products, robust digital platforms, a nationwide CRDB Wakala agent network, and fast, reliable branch services, Benki Kimpango Wako is designed to simplify everyday banking and turn ambitions into action.
The campaign focuses on reducing transaction processing time, expanding self-service options, and allowing customers to access services anytime, anywhere in the world, according to their individual preferences.
A Landmark Event for the Bank
The historic launch brought together more than 60 notable content creators, customers, partners, and social media influencers. It was officiated by CRDB Group Managing Director and CEO, Mr. Abdulmajid Nsekela, alongside members of the Bank’s senior leadership.
Speaking at the event, Nsekela thanked customers, investors, strategic partners, and stakeholders for the trust they continue to place in CRDB Bank.
“You are the reason CRDB Bank exists. Every account you opened, every loan you took, every transaction you made, and every project you implemented through CRDB Bank gave us the strength and motivation to work even harder,” he said.
Strong Performance Fuels Bigger Ambitions
The launch comes on the back of an exceptional business performance in 2025. CRDB Bank recorded a profit before tax of over TZS 1.04 trillion, representing a 33 percent growth, while profit after tax reached TZS 725 billion, up 31 percent from 2024.
During the same period:
- The Bank’s balance sheet expanded to TZS 22.2 trillion (33 percent growth)
- Loans disbursed reached TZS 13.7 trillion, a growth of 32.6 percent
According to Nsekela, this growth strengthens the Bank’s capacity to finance development projects, support small, medium, and large enterprises, create jobs, and economically empower youth, women, farmers, and entrepreneurs.
Aligned with Vision 2050
Benki Kimpango Wako is closely aligned with Tanzania’s National Development Vision 2050, which emphasizes inclusive economic growth and expanded access to financial services. The campaign positions CRDB Bank as a key pillar in driving innovation, financial inclusion, and social well-being.
Nsekela noted that rapid technological advancement and growing competition mean customers now demand financial services that are simple, fast, and aligned with their personal and business strategies—a need the new campaign directly addresses.
Technology, Trust, and Global Reach
The campaign builds on recent strategic investments, including upgrades to CRDB Bank’s core banking system and the launch of a representative office in Dubai, aimed at delivering international-standard service to customers both locally and globally.
Customers can access CRDB services through:
- Any CRDB Bank branch in Tanzania, Burundi, or the DRC
- The Dubai representative office
- SimBanking, internet banking, and CRDB Wakala
- CRDB Al Barakah, serving customers who follow Islamic banking principles
The Bank That Listens
“CRDB Bank is a bridge to opportunities for all citizens,” Nsekela emphasized.
“The Benki Kimpango Wako campaign reminds every stakeholder that CRDB Bank is a trusted partner in the development journey—aligned with the customer’s plan and on the customer’s time.”
With this campaign, CRDB Bank signals a clear message for 2026 and beyond: banking is no longer one-size-fits-all—it’s banking, your way.
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