 |
| The Managing Director of Absa Bank Tanzania, Mr. Obedi Laiser, hands over a dummy cheque worth TZS 30,000,000 to the grand prize winner of the Bank’s “Play Your Cards Right” campaign, Ms. Nasreen Karim Abdallah (second from left), during an event held in Dar es Salaam. Also present are the Director of Retail Banking, Ms. Ndabu Swere (left), and the Director of Marketing and Corporate Affairs, Mr. Aron Luhanga (right). |
Dar es Salaam, 3 February 2026 – Absa Bank Tanzania has officially concluded its “Play Your Cards Right” customer rewards campaign following a prize handover ceremony held at the Bank’s Mikocheni Branch, where cash prizes were presented to the Grand Prize Winner and Monthly Winners.
The ceremony was officiated by Absa Bank Tanzania Managing Director, Mr. Obedi Laiser, alongside Ms. Ndabu Swere, Director of Retail Banking, and Mr. Aron Luhanga, Director of Marketing and Corporate Affairs. Customers, Absa staff, and members of the media were also in attendance.
TZS 30 Million Grand Prize Awarded
During the event, Mr. Laiser presented a symbolic cheque of TZS 30 million to Ms. Nasreen Karim Abdallah, the campaign’s Grand Prize Winner, who was selected through a transparent raffle draw conducted on 21 January 2026.
The Managing Director also handed over symbolic cheques to the monthly winners:
- Mr. Abdulrazak Ali Seif – TZS 10 million
- Mrs. Aysha Mbarak Meghji – TZS 5 million
- Mr. Gibbons Samuel Katule – TZS 3 million
Mr. Laiser confirmed that all prize money has been credited directly into the winners’ Absa accounts, in line with the campaign’s Terms and Conditions.
Driving Digital and Cashless Banking
The Play Your Cards Right campaign ran from October to December 2025 and was designed to encourage customers to embrace digital and cashless banking by using Absa debit and credit cards for everyday transactions.
Over the three-month period, the campaign rewarded:
- 72 weekly winners
- 9 monthly winners
- 1 Grand Prize Winner
In total, TZS 120 million was returned to customers across the country.
Speaking at the ceremony, Mr. Obedi Laiser said the campaign went beyond prizes.
“This campaign has been about rewarding our customers for embracing convenient, safe and secure digital banking. Beyond the prizes, we are proud of the positive shift we’ve seen toward cashless transactions, which save time, reduce risk, and support financial inclusion,” he said.
He added that the campaign reflected Absa’s broader purpose:
“Our purpose is clear — Empowering Africa’s tomorrow, together… one story at a time. Every campaign, every innovation, and every reward we offer is driven by our belief that your story matters.”
Strong Customer Uptake
The campaign recorded strong growth in card and digital transactions, highlighting a growing customer preference for anytime, anywhere banking that reduces branch visits and long queues while improving speed, safety, and convenience.
Commenting on the campaign’s impact, Ms. Ndabu Swere, Director of Retail Banking, noted:
“Play Your Cards Right showed us how powerful simple, everyday transactions can be. Customers responded positively, embraced digital channels, and in return, we were able to reward their loyalty in a meaningful way.”
Continued Commitment to Customer Rewards
Absa Bank Tanzania reaffirmed its commitment to innovation and customer rewards, building on previous initiatives that saw the Bank award three cars in 2024 and TZS 120 million in cash prizes in 2025.
A Life-Changing Win
Expressing her appreciation, Ms. Nasreen Karim Abdallah described the win as a meaningful milestone, noting how easy it was to participate.
“What stood out for me is how simple it was to participate, just using my card for daily transactions. This reward not only reinforces the value of digital banking in everyday life, but it is also life-changing,” she said.
With the successful prize handover ceremony, the Play Your Cards Right campaign has officially come to a close, leaving behind stories of empowerment, trust, and tangible customer impact.
About Absa Bank Tanzania
Absa Bank Tanzania Limited is one of Tanzania’s leading financial institutions, offering an integrated range of products and services across Corporate and Investment Banking, Business Banking (including SMEs), and Retail Banking.
With a 21-year legacy in Tanzania, Absa is committed to delivering local solutions to uniquely local challenges, driven by its purpose of bringing possibility to life.
Absa Bank Tanzania is part of Absa Group Limited, one of Africa’s largest diversified financial services groups, employing approximately 40,000 professionals across multiple African markets, with representative offices in Nigeria, Namibia, London, and New York.
For more information, visit www.absa.co.tz
No comments:
Post a Comment