Dar es Salaam – NCBA Bank has launched its flagship campaign “Numbers That Matter – Maisha Ni Hesabu”, a transformative initiative that goes beyond banking to show how every financial decision and community action contributes to meaningful change.
From supporting industries and boosting profitability to planting trees and empowering communities, NCBA is proving that numbers are not just figures—they are milestones of progress.
Driving Growth Across Key Sectors
NCBA continues to strengthen its position as a driver of economic progress by delivering sector-specific financial solutions. The bank’s influence is being felt across:
- FMCG, Transport & Communication, Oil & Gas, and Manufacturing – helping businesses expand operations, increase turnover, and sharpen competitiveness.
- Public Sector, Trade, and Tourism – implementing strategies that foster long-term stability, reduce environmental footprints, and promote resilience.
This empowerment reinforces NCBA’s role in powering inclusive and sustainable regional growth.
Environmental Commitment: Planting 10,000 Trees by the end of 2025
As part of its environmental agenda, NCBA has committed to planting 10,000+ trees across Tanzania by the end of 2025.
- Already, 5,000 trees have been planted along River Mpiji in Bunju B to curb erosion and restore water quality.
- Other initiatives in Zanzibar, Arusha, Mwanza, and Jangwani (Dar es Salaam) have strengthened community-led environmental conservation.
This initiative reflects the heart of the campaign: every action, no matter how small, creates lasting impact.
Financial Innovation and Strong Results
NCBA’s diverse product suite—ranging from the intuitive NCBA Now App for seamless digital banking to robust asset financing options—continues to empower individuals and businesses.
The impact is evident in the bank’s performance:
- 24% growth in profit before tax
- TZS 16.1 billion in 2024, up from TZS 13.0 billion in 2023
This success demonstrates NCBA’s role in driving both financial inclusion and Tanzania’s economic resilience.
Community Engagement Through Sports
Beyond finance, NCBA has cultivated a strong presence in community engagement through the NCBA Golf Series.
- Encourages youth and women to participate in golf
- Supports junior golfers and celebrates golfing legends
- Provides a unique networking platform for business leaders, entrepreneurs, and changemakers
The series redefines golf as a space for empowerment, inclusivity, and dialogue.
Living the Promise: Go For It
The ‘Numbers That Matter – Maisha Ni Hesabu’ campaign captures NCBA’s brand purpose: to be the financial services partner that inspires growth. Guided by values of being Driven, Open, Responsive, and Trusted, NCBA is advancing:
- Sectoral growth
- Environmental resilience
- Inclusive community engagement
True to its promise to Go For It, NCBA is shaping a future where every number tells a story of progress.
No comments:
Post a Comment