ABSA CUSTOMERS TO WIN 3 SUBARU FORESTERS IN "SPEND & WIN" CAMPAIGN

Absa Bank Tanzania Chief Financial Officer, Mr. Bernard Tesha (right), Head of Retail Banking, Ms. Ndabu Swere and Marketing and Communications Manager, Mr. Beda Biswalo, display the keys to three brand-new 2014 Subaru Forester cars, to be won by the winners of the just-launched Absa "Spend and Win" card usage campaign during a function in Dar es Salaam.

Absa Bank Tanzania Chief Financial Officer, Mr. Bernard Tesha, cuts a ribbon to officially launch Absa's "Spend and Win" card usage campaign in Dar es Salaam. On the left is Absa Head of Retail Products and Strategy, Mr. Heristraton Genesis, and Head of Retail Banking, Ms. Ndabu Swere.

Absa Bank Tanzania Head of Retail Banking, Ms. Ndabu Swere (5th left), and the bank's Chief Financial Officer, Mr. Bernard Tesha, cut a ribbon to officially launch Absa's "Spend and Win" card usage campaign in Dar es Salaam.

Dar es Salaam, [10/09/2024]: Absa Bank Tanzania has launched a “Spend & Win” campaign, an exciting promotion aimed at encouraging the use of digital banking channels while offering customers the chance to win a brand-new Subaru Forester 2014 model each month for the next three months. The campaign underscores the bank’s commitment to driving financial inclusion and aligns with its purpose of “Empowering Africa’s tomorrow, together, one story at a time” and its brand promise “Your story matters.”

Speaking at a media briefing held at Palm Village, Absa Bank Tanzania Chief Financial Officer, Mr. Bernard Tesha who was representing the bank’s Managing Director Mr. Obedi Laiser, emphasized the campaign’s focus on promoting digital adoption across the country.

“We have made significant investments in digital transformation to ensure we meet the evolving needs of our customers while supporting the government’s agenda for increased financial inclusion,” said Mr. Tesha. “The ‘Spend & Win’ campaign is designed to encourage more Tanzanians to adopt digital banking solutions, such as our debit and credit cards, which provide safety, convenience, and access to a range of banking services.”

The campaign, which runs from 10th September 2024 to 10th December 2024, will see one lucky customer each month win a Subaru Forester 2014 model. The Forester, known for being one of Subaru’s top-selling SUVs and voted one of the safest cars in the market, aligns with Absa's commitment to customer safety. Mr. Tesha linked the vehicle’s renowned safety to the security of Absa’s card transactions.

"Just as the Subaru Forester offers safety and reliability on the road, our Absa debit and credit cards ensure that customers’ financial transactions are safe, secure, and easy. By using their Absa cards, customers not only enjoy peace of mind but also get a chance to win big," added Mr. Tesha.

The campaign mechanics are simple – any Absa Bank Tanzania customer who transacts using their debit or credit card automatically qualifies for the raffle draw. Customers who meet the threshold of 20 card transactions, totaling a minimum value of TZS 5 million during the campaign period, will earn raffle tickets for the monthly draw. Additionally, customers using Absa’s digital banking platforms will earn bonus tickets.

Ms. Ndabu Swere, Head of Retail Banking, elaborated on the terms of the campaign:

“We want this campaign to be inclusive and impactful. Existing customers, as well as new customers, are welcome to participate. The more transactions they make, the more their chances of winning increase,” said Ms. Ndabu. "Digital banking transactions through platforms like Absa Mobile Banking, Internet Banking, and Hello Money also offer customers additional raffle tickets, ensuring that those embracing digital solutions have even greater chances to win."

The “Spend & Win” campaign also supports Absa’s goal of broadening financial inclusion in Tanzania by encouraging customers to shift from traditional banking methods to digital transactions. Digital adoption not only provides convenience but also helps to reduce cash-based transactions, which is key to the government’s push for financial inclusion.

“We believe that increasing digital adoption is critical for driving financial inclusion in Tanzania,” said Mr. Tesha. “Our investment in digital infrastructure allows us to provide customers with secure and accessible banking services, no matter where they are in the country. We are thrilled to offer a campaign that supports this vision while giving customers a chance to change their story by winning a brand-new Subaru Forester.”

The campaign will be widely promoted across multiple platforms, including popular radio shows such as Jahazi, XXL, Aplifaya, Sports Extra, and Ladha 360, as well as across digital spaces on Facebook, Twitter, YouTube, Instagram, and LinkedIn.

“The campaign's headline, ‘Winning a car can change your story’, is inspired by our brand promise ‘Your story matters’. At Absa, we want to be part of our customers' journey, helping them achieve their goals and dreams, one step at a time,” added Mr. Tesha.

Absa invites all Tanzanians to participate in the “Spend & Win” campaign, whether they are long-time customers or new to the Absa family. For those who aren’t yet customers, the process is simple: open an account, get your card, and start transacting for a chance to win.

For more information, please contact:

Beda Biswalo
Marketing & Communications Manager
Absa Bank Tanzania Limited
+255 758712812
Beda.Biswalo@absa.africa

Aron Luhanga
Head, Marketing & Corporate Relations
Absa Bank Tanzania Limited
+255 768 221 717
aron.luhanga@absa.africa

About Absa Bank Tanzania

Absa Bank Tanzania Limited is one of Tanzania’s leading financial institutions offering an integrated set of products and services across Corporate and Investment Banking, Business Banking with solutions for SMEs, and Retail Banking. Backed by its 21-year legacy in Tanzania and inspired by the people it serves, Absa is committed to finding local solutions to uniquely local challenges and everything we do is focused on bringing possibility to life.

Absa Bank Tanzania is part of Absa Group Limited, one of Africa’s largest diversified financial services groups. Absa Group employees approximately 40, 000 professionals operating in South Africa, Zambia, Botswana, Mozambique, Seychelles, Mauritius, Kenya, Tanzania, Uganda, Ghana. The Group has representative offices in Nigeria, Namibia, London and New York, as well as insurance operations in Botswana, Kenya, Mozambique, South Africa, Tanzania and Zambia. Absa is a truly African brand, inspired by the people we serve and determined to be the financial services Group Africa can be proud of.

For more about Absa Bank Tanzania, its products and services, visit www.absa.co.tz