SERENGETI BREWERIES, CONSUMERS INTRODUCE CAPTAIN MORGAN GOLD WITH A BANG

One of Captain Morgan brand “captain and crew” cheerful gesturing as a sign of launching the new spirit Captain Morgan Gold, which was held at The Waves in Dar es Salaam on Saturday. The newly launched Captain Morgan is now produced in Tanzania.

Captain Morgan Gold spirit line brand “crew” enjoying the spirit launch held at The Waves in Dar es Salaam on Saturday. Captain Morgan Gold is now produced by Serengeti Breweries Limited (SBL) and locally available across Tanzanian markets.

Serengeti Breweries Limited (SBL) Head of Innovations, Bertha Vedastus (in the middle) in a group photo with Captain Morgan Gold brand “captains and crew” during the spirit line launch held at The Waves in Dar es Salaam on Saturday.

Serengeti Breweries Limited (SBL) Head of Innovations, Bertha Vedastus (second-left) surrounded by Captain Morgan brand “captains and crew”, stretching her cup as a sign of launching Captain Morgan Gold a new spirit brand, held at The Waves in Dar es Salaam on Saturday.

Captain Morgan Gold is now produced in Tanzania by Serengeti Breweries Limited.

• The trailblazing Captain Morgan Gold brand with a secret recipe is currently produced in Tanzania

• The newly launched Captain Morgan Gold inspires consumers to celebrate life and self-expression

Dar es Salaam, 8th October, 2022 - Serengeti Breweries Limited (SBL) and spirit consumers—joyously launched SBL’s new beverage brand Captain Morgan Gold at The Waves in Tanzania’s commercial capital—Dar es Salaam, to expand consumers’ spirit choice and market share.

SBL’s Head of Innovations, Bertha Vedastus, unequivocally pointed out that young consumers and narrow spirit choices are crucial factors to the emergence of Captain Morgan Gold.

“Research shows the youth are limited with self-expression choices and seek different options of liquids which are palatable and accessible. Captain Morgan Gold became the best alternative to provide the market with an anchor of lifestyle expression, having a delicious secret recipe liquid with an accessible price.” She added.

The duo wholeheartedly collaborates to inject the rather delicious golden and ultra-smooth premium spirit drink enjoyed across the world and region at large.

According to SBL’s Innovations head, “This brand doesn’t only offer merit to a large swathe of responsible drinkers across the nation but adds value to the beverage industry as entrepreneurs now have another option that is deliciously enjoyed and affordable”.

The spirit comes to the market with a unique story and a competitive price tag on its neck. Captain Morgan Gold will be sold at Tshs 5,000 and Tsh 20,000 for 200ml and 750ml, respectively.

Tanzanian consumers and beverage sellers stand a chance to refresh themselves with a secret recipe of adventurous spices & flavours that are expertly blended to create a taste and colour as rich as a pocketful of gold doubloons.

SBL tackles the spirit market creatively by arming its consumers with a brand that stands out among other competitors. To make the launch engaging, SBL provided consumers with an information pack (notes) regarding the contents of Captain Morgan Gold. SBL also sampled consumers and offered them various volumes of the spirit for refreshment.

The spirit features contents of rich vanilla, brown sugar, dried fruit, and warming spices with hints of oak, which come together to create a perfectly balanced spirit with a smooth finish.

“The launch is pivoted towards providing consumers with great international liquids which are delicious and accessible,” Miss Vedastus added.

SBL is taking the spirit market by storm as Captain Morgan Gold becomes another tool in the spirit-maker product category—following the footsteps of Smirnoff, which assaulted the spirit market across the region.

About SBL

Incorporated in 1988 as Associated Breweries, SBL is the second-largest beer company in Tanzania, with its beer brands accounting for over 25% of the market by volume.

SBL has three operating plants in Dar es Salaam, Mwanza and Moshi.

Since the creation of SBL in 2002, the business has grown its portfolio of brands year on year.

The majority stake acquisition by EABL/Diageo in 2010 has seen increased investment in

international quality standards leading to greater job opportunities for the people of

Tanzania. SBL Brands have been receiving multiple international awards and include Serengeti Premium Lager,Serengeti Lite, Pilsner Lager, Guinness smooth and Guinness Stout. The company is also home to world’s renowned spirits such as Johnnie Walker Whisky, Smirnoff Vodka, Gordon’s Gin, Captain Morgan Rum and Baileys Irish Creamand locally produced brands such as Bongo Don – SBL’s maiden local spirit brand and Smirnoff orange.