Addressing the media in Moshi, SBL Corporate Relations Director John Wanyancha, said the beer maker intends to expand its sourcing of cereals to other parts of the country beyond Manyara, Arusha, Kilimanjaro, Dodoma, Singida, Shinyanga, Mara and Mwanza regions where the company has been buying grains from the farmers since 2013.
“Our increasing intake of grains from local farmers is intended to meet the expanded capacities our three breweries located in Moshi, Mwanza and Dar es Salaam,” Wanyancha said, stating that SBL has spent around 165 billion/- in the past three years on expanding operations of its breweries across the country.
The director listed provision of farming contracts, free seeds, basic financial management skills and technical on modern ways farming, as among other benefits that farmers growing and supplying cereals to the company will enjoy.
The event was also attended by Kilimanjaro Regional Commissioner Nurdin Babu who hailed SBL as a key stakeholder in the country’s development through employment creation, community support programs and revenue generation to the government.
Babu, who’s newly appointed to Kilimanjaro region, had earlier undertaken a tour of SBL’s Moshi brewery where he met and addressed the company’s staff. SBL employs over 800 people directly and thousands of others across its value chain – farmers, bar owners and staff, suppliers as well as distributors.
“SBL stands out as a good strategic investor to the economy and to our region (Kilimanjaro) in particular. The government is keen to continue supporting and providing a conducive policy environment for such businesses to thrive as we encourage more investors to come to Tanzania,” the RC said.
SBL’s Moshi brewery also hosts a spirits production facility that churns out award winning brands such as Smirnoff Extra Pure, Smirnoff Orange Zing and Bongo Don – the company’s first local spirit brand introduced to the market last year.
About SBL:
Incorporated in 1988 as Associated Breweries, SBL is the second largest beer company in Tanzania, with its beer brands accounting for over 25% of the market by volume.
SBL has three operating plants in Dar es Salaam, Mwanza, and Moshi.
Since the creation of SBL in 2002, the business has grown its portfolio of brands year on year. The majority stake acquisition by EABL/Diageo in 2010 has seen increased investment in international quality standards leading to greater job opportunities for the people of Tanzania.
SBL Brands have been receiving multiple international awards and include Serengeti Premium Lager, Serengeti Lite, Pilsner Lager, Guinness stout, and Guinness smooth. The company is also home to the world's renowned spirits such as Johnnie Walker Whisky, Smirnoff Vodka, Gordon's Gin, Captain Morgan Rum, Baileys Irish Cream, and locally produced brands such as Bongo Don – SBL’s maiden local spirit brand and Smirnoff orange.
For further information contact;
Rispa Hatibu
SBL Communications and Sustainability Manager
Tel: 0685260901
Email: Rispa.Hatibu@diageo.com
Babu, who’s newly appointed to Kilimanjaro region, had earlier undertaken a tour of SBL’s Moshi brewery where he met and addressed the company’s staff. SBL employs over 800 people directly and thousands of others across its value chain – farmers, bar owners and staff, suppliers as well as distributors.
“SBL stands out as a good strategic investor to the economy and to our region (Kilimanjaro) in particular. The government is keen to continue supporting and providing a conducive policy environment for such businesses to thrive as we encourage more investors to come to Tanzania,” the RC said.
SBL’s Moshi brewery also hosts a spirits production facility that churns out award winning brands such as Smirnoff Extra Pure, Smirnoff Orange Zing and Bongo Don – the company’s first local spirit brand introduced to the market last year.
About SBL:
Incorporated in 1988 as Associated Breweries, SBL is the second largest beer company in Tanzania, with its beer brands accounting for over 25% of the market by volume.
SBL has three operating plants in Dar es Salaam, Mwanza, and Moshi.
Since the creation of SBL in 2002, the business has grown its portfolio of brands year on year. The majority stake acquisition by EABL/Diageo in 2010 has seen increased investment in international quality standards leading to greater job opportunities for the people of Tanzania.
SBL Brands have been receiving multiple international awards and include Serengeti Premium Lager, Serengeti Lite, Pilsner Lager, Guinness stout, and Guinness smooth. The company is also home to the world's renowned spirits such as Johnnie Walker Whisky, Smirnoff Vodka, Gordon's Gin, Captain Morgan Rum, Baileys Irish Cream, and locally produced brands such as Bongo Don – SBL’s maiden local spirit brand and Smirnoff orange.
For further information contact;
Rispa Hatibu
SBL Communications and Sustainability Manager
Tel: 0685260901
Email: Rispa.Hatibu@diageo.com
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