Kapa Oils Refineries Limited, a leading manufacturer in household products in Africa has today announced the appointment of Ogilvy Africa as its creative, digital and media buying agency. The mandate would be run by the Kenya offices of Ogilvy Africa, based in Nairobi.
The agency was appointed after a competitive selection process and will be responsible for conceptualizing, planning and executing of marketing strategies with Kapa across its portfolio of brands.
“Kapa Oil Refineries is delighted to partner with Ogilvy Africa as our full-service creative, digital and media agency. We believe that in line with our strategic objectives of being the go-to FMCG company of choice for providing high quality everyday household products, Ogilvy Africa-Kenya is the right partner. Their Omni-Channel approach to strategic brand building ties in perfectly with our overall business vision.” Said Sid Shah, Kapa Oils Refineries Limited.
Over 60 years of its operations, Kapa Oils has become a household name and is involved in manufacturing a wide range of fast-moving consumer goods. The company serves 18 countries in Africa as it continues to position itself as a leader in quality brands across the continent.
“Kapa is one of the biggest success stories amongst home-grown companies from Africa and we are delighted to welcome them to the Ogilvy Africa family. Throughout their history, they have competed and won versus global giants. As we install the Ogilvy to their marketing setup, it’s exciting to have the opportunity to help write the next chapter of their story.” Said Vikas Mehta, CEO, Ogilvy Africa.
Kenya is the largest office of Ogilvy Africa where a multi-disciplinary team of experts, led by Managing Partner Grace Waweru, is being deployed to work with the marketing team at Kapa. The team comprises of brand strategists, creative directors, social media experts, data-analysts, media planners, buyers and project managers. Ogilvy Africa is also deploying a part of its product-stack for social intelligence along with several data and technology tools.
Mehta adds, “Equally exciting for us, is to see yet another deployment of our proprietary agency model, One Ogilvy. It breaks the silos of marketing disciplines and puts the focus right where it should be - the consumers we serve. I am grateful to Kapa for giving us an opportunity to demonstrate the impact of One Ogilvy in growing their business.”
Kapa has created many memorable marketing campaigns for their brands in the past. The company has also made investments in evolving their marketing capabilities to stay connected with the shifting consumer landscape and preferences.
“With increasing competition and customers being more enlightened, companies must seek ways to have effective communication that stands out. We need to be on the right platforms, channels and offer creative solutions that matter to customers. We believe this partnership will be key to enable us to continue offering the best to our customers, now and into the future” added Shah.
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