DIAMOND TRUST BANK LAUNCHES 'CHAKARIKA' CAMPAIGN

Diamond Trust Bank (DTB) Head of Marketing and Products Development, Sylvester Bahati (left), addresses reporters at a media conference during the official launching of DTB Chakarika campaign in Dar es Salaam yesterday. On his left are DTB Chief Executive Officer, Chiju Cherian and Head of Retail Banking, Kumar Dandapani. Chakarika Campaign aims at promoting current account services to small and medium business enterprises using savings accounts for business transactions.

DTB Chief Executive Officer, Chiju Cherian (centre), addresses reporters at a media conference during the official launching of DTB Chakarika campaign in Dar es Salaam yesterday. On his left is DTB Head of Retail Banking, Kumar Dandapani and Head of Marketing and Products Development, Sylvester Bahati. 

Diamond Trust Bank Tanzania (DTB Tanzania), yesterday launched “Chakarika Campaign”- a business account on boarding sales drive. Chakarika, Swahili meaning go get it! Is the tag line for the Campaign. Chakarika Campaign simply incentivizes the entire business fraternity to sign on DTB Tanzania’s Current Account product offering.

Chakarika Campaign aims at promoting Current Account services to small and medium business enterprises currently using savings accounts for business transactions. DTB is offering Current Account at competitive pricing including opening balance of only TZS 50,000 with a monthly ledger fee of just TZS 12,000. Customers who open Current Account during the Chakarika Campaign period shall automatically win “point of entry gifts”.

DTB in 2017 achieved the status of the 5th largest bank in Tanzania ranked on Customer Deposits. The Bank has gained sizeable market acceptance in the past 9 years as it was 10th in term of Customer Deposits in 2007. The branch network also increased during this period from 6 to 28 with 14 branches in Dar es Salaam.

The Chakarika Campaign makes a special emphasis on placing the customer at the center of all business efforts with quick and efficient responses to customers from all walks of life. Speaking to the members of the press during the official unveiling ceremony of Chakarika Campaign, the DTB Country Manager & CEO, Mr. Viju Cherian, reiterated that “DTB’s phenomenal growth in Customer Deposits in the past years is primarily due to the efficient banking services offered by a well-trained and young team of banking professionals at the branches and support offices. With an average work force age of 27 years, the Bank has invested in providing intensive training and motivating individual employees to raise the bar on personal performances. With real time quality checks, the Bank maintained constantly high standards of customer experience which is clearly reflected in the consistently growing Balance sheet”.

Mr. Cherian said “The quick service culture and the less time spent on banking will give the business customers more time to concentrate on their core business productivity and hopefully quality and hopefully with friends and families. With 28 branches strategically located in major urban centers in Tanzania, backed up with alternative delivery channels of Internet Banking, Mobile Banking and an ATM network, the Bank is well placed to serve its customers around the clock from all parts of the country”.

“Our strategic focus is to possess a complete product offering that caters for all age groups, genders and economic scales. We are a Bank for all people and this is clearly indicated from our products and services offering. Through Chakarika Campaign, we are inviting the business community to experience banking services of the highest standards by opening Current Account at any of the branches of DTB”. Mr. Cherian added.

DTB Tanzania presently has a network of 28 branches in Tanzania, 14 branches in Dar es Salaam City- (Jamaat street, Masaki, Morocco, Magomeni, Mbezi, Mbagala, Nyerere, Kariakoo, Nelson Mandela Road-near Tabata junction, Upanga ALONG United Nations Road, CBD branch at Samora Avenue and Mirambo street junction, Mbezi Chini and Mlimani city. Others are two branches in Arusha and Mwanza and one each in Dodoma, Kahama, Mbeya, Morogoro, Moshi, Mtwara, Mwanza, Tabora, Tanga and Zanzibar.

DTB Tanzania is part of DTB Group, a pan East African banking group, with over 130 branches across Tanzania, Kenya, Uganda and Burundi. The bank is also an affiliate of the Agha Khan fund for Economic Development (AKFED), the economic development arm of the Aga Khan Development Network