NYAMA CHOMA FESTIVAL A HUGE SUCCESS STORY

The Nyama Choma Festival ended in style last Saturday with thousands of consumers being treated to a variety of sumptuous flame grilled meats. Held at the Leaders Grounds in Dar es Salaam the event, organised by Carol Ndosi, brought together meat lovers for an afternoon of fun, music and relaxation.

Revellars started flowing in their hundreds from around 3pm while the event lasted till late. There two different stages set up, one for FM Academia music fans, on the opposite side people got to enjoy live performance from V Money or Vanessa Mdee plus music from the multi- talented Grace Matata and her Band. But at the center of attention was the Heineken green marquee which fans turned up for the exclusive Heineken experience.

Heineken, proud partner of the event, gave its consumers another unique, premium VIP experience at the Heineken lounge. The who-is-who of Tanzania and beyond got to enjoy the worlds’ most international premium beer while they mingled and had fun at the supreme event. Consumers got treated to electric live VJ entertainment from a line-up of talented entertainers, including [Dj White and K3) with a blend of kwaito, bongo fleva and hip hop music.

Speaking at the event Mr. John Dandi, Heineken Tanzania Trade manager thanked consumers for the enormous support they have accorded the brand and recognized Carol Ndosi for her ingenious role in making Nyama Choma Festival a huge success.

"Nyama Choma Festival is to date the biggest meat eating festival in East Africa and is held every quarter. As Heineken, we are proud to be part of this unique event, where we get to interact with our fans and consumers and have fun while we enjoy two of life's great pleasures: meat and Heineken. As usual Carol Ndosi, the brains behind this event, has outdone herself and we look forward to a continued partnership with her."

Speaking on the upcoming UEFA Champions League Finals between football giants Juventus and FC Barcelona, Mr. Dandi said Heineken Tanzania is gearing up for their annual UEFA Champions League Final viewing party, an epic event that is well sought after by football fans and socialites alike from across Tanzania.

“This time around Heineken Tanzania will host three UEFA Champions League Final viewing parties at Samaki Samaki Masaki, Club 777 Kawe and George & Dragon Pub Masaki because we want to give more people the opportunity to watch the epic final in style,” he added.

On her part, Ms Carol Ndosi, Managing Director of Altavista Events and organizer of the Nyama Choma Festival, Said she extremely proud of the team that has stood by her and helped ensure success of the event.

“We began with a simple idea of bringing meat lovers for an afternoon of relaxation and fun. People have responded well to it. This is the second time we are hosting the event at leaders grounds. Our target is to grow by atleast 4,000 each time we do an event in Dar. Currently we go to 5 other regions in the country including Arusha, Moshi, Mwanza, Dodoma and Morogoro. The festival also goes to Kigali and Kampala