SAMSUNG OPENS TWO NEW BRAND STORES IN KUNDUCHI AND UBUNGO, SHOWCASING THE FULL CONSUMER EXPERIENCE

Dar es Salaam, 10 February 2025 – Samsung Electronics East Africa has officially opened two new Samsung Brand Stores in Kunduchi and Ubungo, strengthening its footprint in Tanzania and reaffirming its commitment to delivering a fully connected consumer experience.

The new stores bring Samsung’s complete ecosystem closer to Tanzanian customers by integrating both Mobile and Consumer Electronics products under one roof. Designed as immersive retail spaces, the stores allow customers to experience first-hand how Samsung devices seamlessly connect to support communication, entertainment, home living, and productivity.

A Complete Samsung Ecosystem in One Space

Unlike standard retail outlets, the newly launched Brand Stores are larger, purpose-built environments that showcase Samsung’s full product range. Customers can explore the latest Samsung Galaxy smartphones, tablets, wearables, televisions, home appliances, and accessories — all within a setting that demonstrates real-life smart connectivity.

Through interactive displays and live demonstrations, visitors can see how devices sync and interact effortlessly, reinforcing Samsung’s vision of a connected lifestyle.

The official launch ceremonies were attended by key stakeholders, business partners, members of the media, and a Guest of Honour — underlining the importance of the investment in Tanzania’s growing digital and retail landscape.

Strengthening Long-Term Commitment to Tanzania

Speaking during the launch, Mgope Kiwanga, Mobile Business Head, Samsung Electronics East Africa (Tanzania), said the openings reflect Samsung’s long-term strategy in the Tanzanian market.

“The opening of our Brand Stores in Kunduchi and Ubungo marks an important step in bringing the full Samsung Consumer Experience closer to our customers. These stores allow us to demonstrate how our mobile devices and consumer electronics connect as one ecosystem, making technology more practical, accessible, and relevant to everyday life,” said Kiwanga.

The stores go beyond product sales. They offer hands-on demonstrations, expert guidance from Samsung-trained staff, genuine accessories, and reliable after-sales support — ensuring customers fully understand and benefit from Samsung’s connected ecosystem.

Boosting Digital Transformation and Economic Growth

Samsung Tanzania Business Manager, Daesong Ra, highlighted the broader economic significance of the investment.

“The opening of these two Samsung Brand Stores in Kunduchi and Ubungo reflects strong confidence in Tanzania’s market. Such investments expand access to technology, create employment opportunities, and support skills development, which are essential for national development,” said Daesong Ra.

In addition to enhancing customer experience, the new stores contribute to local economic empowerment. Samsung has invested in training local employees to become Samsung-certified professionals, ensuring high service standards while promoting skills transfer and job creation.

Driving a Smarter, More Connected Lifestyle

The opening of the Kunduchi and Ubungo Brand Stores reinforces Samsung Electronics East Africa’s commitment to Tanzania and its broader vision of enabling smarter, more connected lifestyles.

By placing innovation and customer experience at the centre of its operations, Samsung continues to play a key role in supporting Tanzania’s digital transformation and expanding access to world-class technology.