AIRTEL CELEBRATES CUSTOMER SERVICE WEEK 2025 WITH RENEWED COMMITMENT TO “MTEJA KWANZA”

Dar es Salaam, October 2025 — Airtel Tanzania has proudly joined the global community in celebrating Customer Service Week 2025, held under the theme “Mission Possible.” This year’s theme aligns strongly with Airtel’s philosophy of “Mteja Kwanza” (Customer First) — a guiding principle that continues to shape every decision the company makes to better serve Tanzanians.

Airtel Tanzania’s Managing Director, Charles Kamoto, said the week is an opportunity to appreciate customers and reaffirm Airtel’s mission to make excellent service a reality in people’s everyday lives.

“Customer Service Week for this year carries the theme ‘Mission Possible’. For us at Airtel, that means ‘Customer First’. We are taking this week seriously — not only for these few days but as part of transforming our way of life, where the customer must always come first. Throughout the week, our entire management team will be engaging with customers across all our touchpoints, including our call centres,” said Mr. Kamoto.

Over the past year, Airtel Tanzania has continued to invest in innovations and services that put the customer at the centre of everything it does. From digital platforms such as the LUKU token retrieval service, which has helped thousands of households avoid power interruptions, to enhanced self-care tools that allow customers to manage their accounts conveniently, Airtel is making everyday experiences smoother and stress-free.

The company has also strengthened its engagement with customers by actively gathering feedback to improve service delivery and build deeper community connections. This customer-first spirit has been reinforced through physical expansion, with the opening of new Airtel shops across the country to ensure that personalized support is available to Tanzanians in both urban and remote areas.

“As Customer Service Week unfolds, we are rolling out a series of appreciation activities in our shops and online platforms to celebrate the trust and loyalty of our customers,” added Mr. Kamoto.

Ms. Adriana Lyamba, Customer Service Director at Airtel Tanzania, highlighted the company’s continuous efforts to enhance customer experience through digital empowerment.

“Our self-care services now include features such as self-reversal, which allows customers to reverse a transaction quickly without visiting an agent or outlet. This ensures that in the rare case of a mistaken transaction, it can be resolved instantly and conveniently — giving customers full control over their Airtel Money accounts,” she explained.

Airtel Tanzania reaffirmed that “Mteja Kwanza” is more than a slogan — it is a long-term commitment to continuously improve, innovate, and make life better for every Tanzanian who chooses Airtel as their trusted network.