COCA-COLA TO CELEBRATE TANZANIAN CULINARY HERITAGE WITH GRAND FOOD FESTIVAL

The Coca-Cola Food Fest, part of the "A Recipe for Magic" campaign, celebrates how shared meals unite people, making moments magical when enjoyed together with Coca-Cola beverages.

Dar es Salaam, Tanzania [November 14, 2024] - The Coca-Cola Food Festival is set to take place at St. Laurent Gardens in Kawe, Dar es Salaam, on Saturday, November 23, 2024. The event will bring together food lovers and entertainment enthusiasts for a day of exceptional culinary experiences, live music performances, and cultural celebrations.

Over 20 local vendors, celebrated for their culinary talent at Coke Kitaa Food mini-fests, will be joined by top chefs and food content creators from Tanzania and across East Africa. Featured chefs and influencers include local favorites Diko by Monalisa, and Dennis Ombachi, the Kenyan rugby sevens icon popularly known as 'The Roaming Chef’.

Attendees will have the opportunity to explore Tanzania’s rich food heritage, prepared with creativity and flair.

Speaking at a press conference, Fatma Mnaro, Director of Sales and Marketing, Coca-Cola Kwanza Ltd said, “The grand festival marks the culmination of the Coca-Cola Food Fest Tanzania, a series of weekly Kitaa Fests over 80 activities held across various locations in Dar es Salaam and other major cities since the festival's launch in mid-September. These events have provided local vendors and chefs with a platform to showcase their culinary talents while driving engagement and boosting sales”.

“The Coca-Cola Food Festival promises more than just delicious Tanzanian delicacies; it’s about celebrating creativity and bringing people together through a shared experience. We are excited to present a platform where local flavors meet Coca-Cola’s beverages, offering a truly unique experience for all,” said Kabula Nshimo, Senior Marketing Manager, Coca-Cola Tanzania.

“The festival will feature ‘Tanzania on a Plate,’ with local vendors highlighting the best of Tanzanian cuisine, alongside fun and laughter from our favorite comedians, and lively music from Tanzania's top DJs.”

This event aligns with Coca-Cola’s global “A Recipe for Magic” campaign, which celebrates the power of shared meals in bringing people together. The campaign underscores the belief that whether enjoying a simple meal or a special occasion, moments become magical when shared with Coca-Cola.

Tickets are priced at TZS 15,000/= per person, which includes an initial meal paired with a Coca-Cola beverage. Attendees can purchase tickets at the entrance or opt to buy in advance via the Nilipe app for TZ 10,000/= by the 22nd Nov 2024 (Early bird prices) .

About The Coca-Cola Company

The CocaCola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes CocaCola, Sprite and Fanta. Our water, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak and Ayataka. Our juice, value-added dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.coca-colacompany.com and follow us on Instagram, Facebook and LinkedIn.

About CCBA

CCBA is the 8th largest Coca-Cola bottling partner in the world by revenue, and the largest on the continent. It accounts for over 40% of all Coca-Cola products sold in Africa by volume. With over 18,000 employees in Africa, CCBA services more than 720,000 customers with a host of international and local brands. The group was formed in July 2016 after the successful combination of the southern and east Africa bottling operations of the non-alcoholic ready-to-drink beverages businesses of The Coca-Cola Company, SABMiller plc and Gutsche Family Investments. CCBA shareholders are currently: The Coca-Cola Company 66.5% and Gutsche Family Investments 33.5%. CCBA operates in 15 countries, including its six key markets of South Africa, Kenya, Ethiopia, Uganda, Mozambique and Namibia, as well as Tanzania, Botswana, Ghana, Zambia, the islands of Comoros and Mayotte, Eswatini, Lesotho, and Malawi.

Learn more at https://www.ccbagroup.com Follow us on LinkedIn