KONCEPT GROUP MARKS 9TH ANNIVERSARY, TO OPEN OFFICE IN DUBAI

The Koncept Group Founder and Chief Executive Officer, Krantz Mwantepele (right) cuts a cake to commemorate the company’s 9th anniversary during an event held at the company’s offices in Dar es Salaam. Looking on is the company’s Legal and Human Resources Executive, Glory Msuya.

The Koncept Group Founder and Chief Executive Officer, Krantz Mwantepele (right) toasts with a cross section of the company’s employees during an event to commemorate the company’s 9th anniversary in Dar es Salaam.

The Koncept Group Founder and Chief Executive Officer, Krantz Mwantepele (right) shares a cake with the company’s PR & Digital Strategist Mahatma Ulimwengu (left) during an event to commemorate the company’s 9th anniversary in Dar es Salaam.

The Koncept Group Founder and Chief Executive Officer, Krantz Mwantepele (center in coat) poses for a group photo with a cross section of the company’s employees during an event to commemorate the company’s 9th anniversary in Dar es Salaam.

Koncept Group, a leading digital advertising, marketing and Public Relations agency in Tanzania celebrated its 9th anniversary over the weekend reflecting a remarkable journey and the profound impact the company has made on brands and communities across the country.

The company with its head office in Dar es Salaam now plans to extend its footprint outside Tanzania by opening a new office in Dubai to tap into the United Arab Emirates (UAE) market as part of its growth strategy.

Speaking during the company’s 9th Anniversary Celebrations held in Dar es Salaam , the Koncept Group founder and Chief Executive Officer Krantz Mwantepele said the company has played a pivotal role in redefining the boundaries of creativity and business.

Mwantepele said the agency has continued to evolve to meet and anticipate the needs of its clients thus emerging as a top agency in Tanzania, recognized for its exceptional marketing and PR strategies

“The last 9 years have been a remarkable journey. We are grateful for the trust our clients have placed in us and the exceptional work our team has delivered. We are excited for the next chapter, where we will continue to push boundaries, leveraging data and technology to empower brands to thrive both across Tanzania and on a regional stage.”

He expressed gratitude to past and present staff for their unwavering dedication and commitment to excellence, even in challenging times.

“As we embark on our 10th anniversary, we will stay committed to data-driven PR, Marketing and sustainability practices. Our agency stands as a shining example of how a forward-thinking approach can revolutionize an industry and leave a lasting legacy.”

Mwantepele noted that with the digital media quickly becoming the perfect complement to traditional media, his company has embarked on an ambitious plan of developing a creative suite of products that amplify its clients’ brand awareness and enhance engagement.

“We will continue focusing on three key areas that include enhancing the reputation of clients, building their brand, and delivering successful business outcomes,” he stressed.

Commenting on being recognized as one of "Africa's 10 Most Empowering Business Leaders to Follow in 2024, Mwantepele said, “This is a humbling honor that fuels my commitment to driving positive change.”

Koncept Group is a leading Tanzanian conglomerate with a diverse portfolio spanning media, public relations, digital marketing, technology, insurance, automation, real estate, aviation, energy, agribusiness, and consumer electronics. Our comprehensive suite of services empowers businesses to thrive in today’s competitive landscape.