TIGO UNVEILS 'MAGIFTI DABO DABO' CAMPAIGN

Angelica Pesha, Tigo Tanzania's Chief Officer for Mobile Financial Services addresses journalists during the launch.

• 30 million shillings and two brand news cars up for grabs

Dar es Salaam, November 22nd, 2023: Tigo Tanzania, the country's premier digital lifestyle company, is thrilled to announce the launch of ‘Magifti Dabo Dabo' campaign. The campaign is crafted to celebrate all our customers for what they have achieved this year as well as reward their unwavering loyalty by presenting them and their loved ones with gifts to spread the joy of giving during this festive season.

The 'Magifti Dabo Dabo' campaign will run for 80 days, building on 'Cha Wote' which aimed at encouraging customers to embrace the digital lifestyle while at the same remind them to evaluate their mid-year goals. The campaign also rewarded customers with cash prizes as a motivation to keep pursuing their set goals. Therefore, on this festive season, we want to celebrate with our customers for all they have achieved in addition to extending the rewards to their loved ones.

Speaking during the launch, the Tigo Pesa Chief Officer, Angelica Pesha, said, “I am thrilled to introduce our 'Magifti Dabo Dabo' campaign, which is a testament to our commitment to our customers loyalty. This campaign reflects our desire to provide not only exceptional products and services but also memorable experiences and opportunities to celebrate our customers while enabling them to share joy with their loved ones during this holiday season. We believe that 'Magifti Dabo Dabo' not only strengthens our connection with our customers but also makes their celebrations truly special and ultimately create a positive impact during this joyous time."

The premise of the campaign is that, not only does the winner get to win, but they also have the incredible privilege of selecting someone special to receive a similar prize, hence Magifti Dabo Dabo. Now, that's a double dose of joy! Magifti Dabo Dabo prizes are nothing short of spectacular, ranging from instant bonus, top-notch home appliances (Fridge, TV, Microwave and Soundbar) substantial cash prizes up to 30 million, all-expenses-paid getaways to Zanzibar and Dubai, along with two brand-new cars Suzuki Fronx and Toyota Urban Cruiser.

Emphasizing on Tigo’s culture of dominating holidays season, the Director of Marketing Edwardina Mgendi said “The holiday season provides the perfect opportunity to express our gratitude to our customers. This gesture encourages them to continue using Tigo services, reaffirming their trust and preference for our services. By celebrating our customers for achieving their goals for this year and offering them a chance to win prizes they can share with their dear ones we contribute to the festive spirit and help create unforgettable experiences.”

Customers will earn entries into daily, weekly, monthly and grand prize draws for every transaction made through Tigo Pesa and for any bundle purchased during the campaign period. The more transactions customers make, the greater their chances of winning. In addition, Tigo customers are also guaranteed to win instant bonuses of up to 35 minutes (on-net) and 25 SMS when they buy any packages through Tigo Pesa, Tigo Rusha, or Airtime.

To stand a chance to win Magifti Dabo Dabo and celebrate your achievements with your loved one’s dial *150*01# for all your transaction with Tigo Pesa transaction and for bundle purchase dial *147*00# or visit the nearest Tigo Rusha agent.

About Tigo

Tigo Tanzania is the leading digital lifestyle telecommunications company in Tanzania. With over two decades of operation in the country, Tigo has been a pioneer in digital innovations, offering a diverse product portfolio in voice, SMS, high-speed internet, and mobile financial services. Tigo is a part of Axian Telecom Group, a pan-African telecommunications services provider operating in multiple African markets.

For more information, please visit www.tigo.co.tz or contact:

Woinde Shisael – Corporate Communications Manager
Email: woinde.shisael@tigo.co.tz