PILSNER LAGER SASA MDHAMINI MKUU WA SIMBA SC

"Kampuni inayoongoza ya kuzalisha bia, Serengeti Breweries Limited (SBL), imesaini makubaliano ya miaka mitatu kudhamini Klabu ya Michezo ya Simba ambapo klabu hiyo itapokea ufadhili wa shilingi bilioni 1.5 kutoka kwa kampuni kupitia bia yake - Pilsner Lager.

Awali ilikuwa mdhamini mkuu wa Taifa Stars hadi katikati ya mwaka huu na sasa ni mdhamini mkuu wa Ligi Kuu ya Wanawake ya Taifa ya Tanzania kupitia bia yake nyingine, Serengeti Premium Lite. Ahadi ya SBL ya kusaidia soka nchini Tanzania inaendelea kukua kwa kasi.

"Wakati fursa ya kudhamini Simba SC ilijitokeza, tulihisi wajibu na fahari kubwa katika kutoa msaada wetu kwa moja ya vilabu bora vya Tanzania, ambavyo vinajulikana kwa kuwa na idadi kubwa ya mashabiki nchini. Leo, tunafuraha kutangaza makubaliano ya udhamini ya miaka 3 na Simba SC kupitia bia yetu bora, Pilsner Lager. Tuna dhamira ya kutoa rasilimali muhimu kwa Simba Sports Club ili kufikia mafanikio makubwa zaidi. Ushirikiano huu unazidi kuwa zaidi ya kukuza tu bidhaa zetu; ni kuhusu kuendeleza urithi unaovuka vizazi," alisema Mkurugenzi Mtendaji wa SBL, Obinna Anyalebechi, alipoanzisha udhamini huo leo.

Mkurugenzi Mtendaji pia alieleza shukrani zake kwa TFF kwa dhamira yao isiyo na kifani ya kusaidia vilabu vya mpira wa miguu nchini Tanzania na michezo kwa ujumla, na kuhakikisha dhamira hiyo hiyo kutoka kwa udhamini wa Serengeti Breweries Limited kwa Simba SC kupitia chapa yake ya bia ya Pilsner Lager.

"Udhamini huu umekuja wakati muafaka wa kupunguza baadhi ya vikwazo vya kifedha tulivyonavyo katika klabu yetu ambavyo vimezuia utekelezaji wa baadhi ya mikakati ya kimkakati. Udhamini huu pia bila shaka utaiwezesha klabu yetu kufanya vizuri katika ligi ya kitaifa na pia katika Ligi ya Mabingwa ya Afrika," alisema Imani Kajura.
SBL ni mdhamini mzoefu wa mpira wa miguu nchini Tanzania, akiwa ameanzisha mkataba wa miaka minne na Taifa Stars kuanzia 2017 hadi 2011, na kisha miaka sita ya kuwasaidia timu ya taifa ya soka kuanzia 2017 hadi Juni 2023. Katika muda wa miaka kumi, Taifa Stars imefanikiwa kufuzu mara kadhaa kwa Kombe la Mataifa ya Afrika na kuboresha nafasi yake katika viwango vya FIFA.

About SBL:

Incorporated in 1988 as Associated Breweries, SBL is the second-largest beer company in Tanzania, with its beer brands accounting for over 25% of the market by volume.

SBL has three operating plants in Dar es Salaam, Mwanza, and Moshi.

Since the creation of SBL in 2002, the business has grown its portfolio of brands year on year. The majority stake acquisition by EABL/Diageo in 2010 has seen increased investment in international quality standards leading to greater job opportunities for the people of Tanzania.

SBL Brands have received multiple international awards, including Serengeti Premium Lager, Serengeti Lite, Pilsner Lager, Guinness stout, and Guinness smooth. The company is also home to the world's renowned spirits such as Johnnie Walker Whisky, Smirnoff Vodka, Gordon's Gin, Captain Morgan Rum, Baileys Irish Cream, and locally produced brands such as Bongo Don – SBL’s maiden local spirit brand and Smirnoff orange.

For further information contact:

Rispa Hatibu,
SBL Communications and Sustainability Manager
Tel: +255 685260901
Email: Rispa.Hatibu@diageo.com