Dar es Salaam, 27th October 2022 – Serengeti Breweries Limited (SBL) has launched an anti-drinking program for the under-age aimed at curbing alcohol-drinking behavior among school going children.
Tanzania is among African countries with early age initiation to alcohol consumption. A study conducted in 2019 in Mwanza and Kilimanjaro regions found the prevalence of alcohol consumption among secondary school students aged 15 and above ranging from 12.9% among girls in Mwanza to 63.9% among boys in Kilimanjaro. The prevalence of alcohol use among students aged 13–15 in Dar es Salaam was 5.6%.
Dubbed SMASHED, SBL’s anti-drinking campaign, is an interactive theatre experience conducted in schools to educate secondary school going students about the side effects of alcohol consumption at a tender age advising them to refrain from consuming alcohol before maturity.
“The program involves delivery of key learnings on negative effects of underage drinking to both the youth and community. The program combines use of drama presentations and students’ engagement in a motivational learning environment to equipping them with facts, skills, and confidence to make responsible choices and develop responsible attitudes in health-related matters,” said Rispa Hatibu, SBL’s Communications Manager.
Speaking at the launch of the program in the secondary schools in Dar es Salaam, Hatibu said, “SBL is delighted to support the adoption of the SMASHED underage drinking program as it strengthens activities to ensure that our products are not sold to or consumed by persons under the age of eighteen years.”
She said the program be implemented countrywide in phases starting in Dar es Salaam and Tanga regions this year. Over 15,000 students are planned to be reached by the program in the two regions
The event was attended by Ubungo District Commission Henry James who hailed SBL for coming up with an intervention to address the problem of alcohol consumption among the underage. “This intervention is timely and will go along way in helping promote good behavior among our children,” James Said.
About SBL:
Incorporated in 1988 as Associated Breweries, SBL is the second-largest beer company in Tanzania, with its beer brands accounting for over 25% of the market by volume.
SBL has three operating plants in Dar es Salaam, Mwanza, and Moshi.
Since the creation of SBL in 2002, the business has grown its portfolio of brands year after year. The majority stake acquisition by EABL/Diageo in 2010 has seen increased investment in international quality standards leading to greater job opportunities for the people of Tanzania.
SBL Brands have been receiving multiple international awards and include Serengeti Premium Lager, Serengeti Lite, Pilsner Lager, Guinness stout, and Guinness smooth. The company is also home to the world's renowned spirits such as Johnnie Walker Whisky, Smirnoff Vodka, Gordon's Gin, Captain Morgan Rum, Baileys Irish Cream, and locally produced brands such as Bongo Don – SBL’s maiden local spirit brand and Smirnoff orange.
For further information contact;
Rispa Hatibu
SBL Communications and Sustainability Manager
Tel: 0685260901
Email: Rispa.Hatibu@diageo.com
The event was attended by Ubungo District Commission Henry James who hailed SBL for coming up with an intervention to address the problem of alcohol consumption among the underage. “This intervention is timely and will go along way in helping promote good behavior among our children,” James Said.
About SBL:
Incorporated in 1988 as Associated Breweries, SBL is the second-largest beer company in Tanzania, with its beer brands accounting for over 25% of the market by volume.
SBL has three operating plants in Dar es Salaam, Mwanza, and Moshi.
Since the creation of SBL in 2002, the business has grown its portfolio of brands year after year. The majority stake acquisition by EABL/Diageo in 2010 has seen increased investment in international quality standards leading to greater job opportunities for the people of Tanzania.
SBL Brands have been receiving multiple international awards and include Serengeti Premium Lager, Serengeti Lite, Pilsner Lager, Guinness stout, and Guinness smooth. The company is also home to the world's renowned spirits such as Johnnie Walker Whisky, Smirnoff Vodka, Gordon's Gin, Captain Morgan Rum, Baileys Irish Cream, and locally produced brands such as Bongo Don – SBL’s maiden local spirit brand and Smirnoff orange.
For further information contact;
Rispa Hatibu
SBL Communications and Sustainability Manager
Tel: 0685260901
Email: Rispa.Hatibu@diageo.com
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