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Monday 19 September 2022

DOUGH WORKS & ORYX ENERGIES ANNOUNCE STRATEGIC PARTNERSHIP SET TO ADVANCE THE QUICK SERVICE RESTAURANT AND CONVENIENCE INDUSTRY IN TANZANIA


In an effort to continue to deliver consistently high-quality food and the most convenient consumer experiences, Dough Works Limited and Oryx Energies Tanzania Limited announced the launch of their strategic partnership during the joint press launch event held ahead of the soon to open KFC Drive-Thru and BAO Café at Oryx Morocco Service Station where esteemed guests, stakeholders and employees gathered to celebrate the momentous occasion. 



Dough Works Limited, the first in the country to expand the Quick Service Restaurant industry as the sole franchise owners of KFC & Pizza Hut in Tanzania along with their homegrown and fast-growing BAO Café brand are delighted to be opening their 7th KFC restaurant and 4th BAO Café in Tanzania. The KFC Drive-Thru at ORYX Morocco will be the latest addition to the existing restaurants at Mlimani City Mall, Masaki, Diamond Plaza – City Center, Mikocheni Plaza, Kariakoo and Julius Nyerere International Airport.



Alongside the opening of new KFC restaurants, Dough Works’ latest venture and a home-grown brand, BAO Café boasts a fusion of Tanzanian and International café and convenience choices, delivering world-class quality and service. In the span of only three months, BAO Café has seen rapid growth with a total of 4 outlets and plans underway to open a further 2 outlets before the close of 2022.



Oryx Energies Tanzania Limited, part of Oryx Energies Group, is stepping up its commitment to providing a range of convenience retail offerings to a wider customer base to meet the needs of people on the move at its rapidly growing network of service stations in the country. 




The opening of the 2 new outlets in partnership with Oryx Energies Tanzania Limited is part of the greater expansion plan for Dough Works’ QSR and Café brands. In line with their growth strategy to build relationships with partners who offer non-food and retail convenience, this most recent alliance with Oryx Energies Tanzania Limited will allow to place upcoming outlets in key locations across the country, making convenient value-added services more accessible for all Tanzanians.



Vikram Desai, Managing Director of Dough Works Limited, shared his enthusiasm for the partnership launch saying, “Today we celebrate the launch of this strategic partnership between Dough Works Limited and Oryx Energies Tanzania Limited. With the upcoming opening of our latest outlets at Oryx Morocco Service Station, we continue to deliver on our promise to offer consistently high-quality food and convenience experiences in Tanzania. KFC is a global brand, with 23,000 outlets in more than 140 countries worldwide. We are thrilled to further embed this globally iconic restaurant chain in our community, delivering increased consumer choice. We are further delighted to roll out the BAO Café brand, which is uniquely designed and developed to offer convenience amenities in key locations to meet consumer needs. With the much-anticipated opening of this location at ORYX Morocco, we are pleased to have a consumer-driven and innovative partner in Oryx Energies Tanzania Limited.”

Kalpesh Mehta, Managing Director of Oryx Energies Tanzania, comments, “Demand for energy products is growing year on year in Tanzania and Oryx Energies is expanding its operations through generating new propositions and new levels of service. The opening of the new KFC Drive-Thru and BAO Café at ORYX Morocco symbolises this commitment. Our service stations provide convenience retail offers to our customers, beyond the provision of fuel, lubricants and LPG along with additional services such as car wash. We are delighted to be working with a strong partner in Dough Works Limited., on this and on future expansion projects in the country.”

Between KFC, BAO Café & Pizza Hut, a total of 23 outlets serves thousands of diners daily for lunch and dinner, while providing world-class convenience experiences. Determined to meet the ever-growing market demand, Dough Works is committed to continue to spearhead the development of the Quick Service Restaurant and Convenience industry in Tanzania, focusing on the quality of products and service. A rapid growth and expansion plan for all brands will see the opening of more outlets and further employment opportunities for Tanzanians around the country. Current expansion plans include the cities of Dodoma, Arusha and Zanzibar.

With the opening of both the KFC Drive-Thru and BAO Café at the Oryx Morocco Service Station, consumers can now visit one place for their favourite tastes and convenience amenities; a one-stop-shop like no other.

ABOUT DOUGH WORKS LIMITED (DWL)

Established in 2015, Dough Works Limited is the leading provider of consistently high-quality food and convenience experiences and amenities. They are the sole franchisee owners for Pizza Hut & KFC in Tanzania. Additionally, they are the founders of the newly introduced home-grown food and beverage venture; BAO Café.

Driven by consumer forward values and operational excellence, Dough Works prides itself in uniting Tanzanian tastes and flavours with world-class quality and concepts in offerings that meet the local needs of the market and is accessible to all. With a team of over 600 employees, Dough Works has achieved tremendous growth in the last 7 years operating 23 outlets across its various brands within Dar es Salaam and Arusha, and plans to further expand across the country.

About Oryx Energies

Oryx Energies is one of the largest and longest-established independent providers of energy products and services in Africa. Oryx Energies supplies, stores and distributes energy products needed by consumers, businesses and maritime operations, including fuels, liquefied petroleum gas (LPG) and lubricants, and also offers a specialised bunkering service. Responding to the evolving needs of the African subcontinent for over 30 years, Oryx Energies benefits from a solid depth of experience, knowledge and expertise, accumulated in serving the energy needs of more than twenty countries.

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