Date Posted: 19-Mar-2020
Full Time / Part Time: Full Time
Contract Type: Permanent
Role purpose:
To develop fit-for-purpose predictive and affordability models, execute and analyse our markets to determine the most effective way to increase customer base whilst minimizing customers at risk of churning, increase customer acquisition, conversion and retention; cross selling and upselling, customer behaviour segmentation, analyse customer feedback from call centre, social network analysis. Increase of M-Pesa product penetration, customer engagement, increase M-Pesa ARPU and sharing insights.
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