BAKHRESA REBRANDS JUICE RANGE, EYES EXPORT MARKET

Bakhresa food products Limited has introduced its rebranded Azam juice products as African Fruti in efforts to expand into Africa and the world market at large.

For the time being plans are underway for Bakhresa Food Products to start exporting “African Fruti” juice to China and United Arabs Emirates (UAE) as the first step beyond Africa.

Industry, Trade and Investment Minister Charles Mwijage has commended Bakhresa Food Products Limited initiative for setting standards and making great strides towards industrialised Tanzania.

“The rebranding of Azam juice products to penetrate African market makes Tanzania proud and encourage other investments to produce not only for local consumption but also for exports,” he said at the launching event held over the weekend in Dar es Salaam.

The fresh look and feel of African Fruti resonates with the vibrant African setting and is set to give other countries the fresh fruit taste from Africa - Tanzania. The juice products maintain the same high quality of Bakhresa products.

Bakhresa Foods CEO, Salim Aziz said they were honoured to have succeeded to give consumers products of the highest quality. “With the refreshed African Fruti juices, our commitment is to continue giving our consumers a healthy drink, with the best quality while ensuring availability throughout Africa and beyond.”

“We believe with this rebranding our ‘African Fruti’ juice product will identify as a truly Tanzanian product in the international market, and I would like to emphasise and ensure our customers that the taste and high quality of all our juice products will remain the same.”

Daily News