Serengeti Breweries has today rewarded the 5th Limo Bajaj to Mr. Mfaume Hassan Lwembe (43), a taxi driver, and resident of Mbagala in the ongoing campaign dubbed “Tutoke na Serengeti”. This was announced today during the weekly lucky draw conducted at SBL’s main office-Chang’ombe under close supervision from PWC and the gaming boarding of Tanzania.
“I’m very happy to hear this. Thank you so much Serengeti” said Mfaume shortly after being told over the phone that he had won a (Limo Bajaj). “At least now I have got something that will assist me improve my standard of life”…he added
Asked over the phone on how he participated, Mfaume narrated… “After work I always like to relax with friends for a drink and Serengeti Premium Lager is my special beer so since the launch of the promotion, I have been buying Serengeti premium lager and been busy sending the codes under the crown to the SMS number 15317 to try my luck every day. I thank God that today my efforts have born fruits”.
He congratulated SBL for being the first company to introduce a promotion of this kind in the country and added that unlike what many people think, the promotion is totally fair as there are no deviations towards the process of finding the winners.
Speaking to the press, Serengeti Premium Lager’s Brand Manager Mr. Elihuruma Ngowi said “As a result of huge demand and good response of “Tutoke na Serengeti” campaign from consumers, SBL has added one more month to the campaign hence the promotion will end later in February as opposed to the month of January as announced earlier”.
Elihuruma went on to say that “So far more than Tsh 700 million has been spent on the ongoing promotion whereby 5 have now won the Limo Bajaj, 2 have won trips to Serengeti national parks and a lot of consumers have walked away with 100,000 Tsh weekly cash prizes during the lucky draws”.
“SBL together with B-PESA are proud that this has so far changed people’s lives completely” concluded Elihuruma.
On the other side a statement from B-PESA’s office, the new technology experts who in this promotion are responsible for disbursing money via mobile phones to winners in different parts of Tanzania, said so far the process has been great and they will hand over the Limo Bajaj to Mfaume in the coming week.
In order to participate in the promotion, customers have to be 18+ years, buy Serengeti Premium Lager and look under the crown where they will find unique codes that should be sent to an SMS number 15317. The more times one sends the codes, the higher their chances of winning.
For more information:-
Please visit Serengeti Premium Lager’s Face book and Twitter pages.
ABOUT SERENGETI BREWERIES LIMITED
Serengeti Breweries Limited engages in the brewing, manufacturing, marketing and selling drinks made of malt, hops and barley and sorghum in Tanzania.
Headquartered in Dar es Salaam, SBL brands include:- Serengeti Premium Lager, Serengeti Platinum, Tusker Lager, Tusker Lite, Kibo Gold, Uhuru Peak Lager, Pilsner Lager, Senator, The Kick and Guinness®.
SBL is also the sole distributor of several international renowned spirits including Smirnoff Vodka®, Johnnie Walker®, Bailey’s Irish Cream ®, Richot®, Bond 7 Whiskey® and Gilbeys Gin®.
Serengeti Breweries Limited is a subsidiary of East African Breweries Limited/ DIAGEO PLC.
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