KAYMU TANZANIA FOSTERS ENTREPRENEURSHIP THROUGH UNIVERSITY PARTNERSHIPS

Kaymu, the leading online shopping community for emerging markets, has recently organized University visits in Dar-es-Salaam entitled KaymUniversity, with the aim of empowering students, offering them knowledge on e-commerce and educate them on how to open virtual shops and boost their sales and on the platform.

E-commerce is still a new concept in Africa, and motivating students and other individuals to take an active role in developing online businesses is necessary for the growth of the country’s e-commerce sector. As Tanzania's leading online marketplace, Kaymu offers entrepreneurs a unique opportunity to start selling online with little up-front investment. The company is eager to work with small entrepreneurs and students to help them capitalize on this business opportunity.

KaymUniversity comprises six sessions which cover the basics of Kaymu, account and shop management, order processing, payment methods, logistics, and social media strategy. As well as receiving in-depth information about the subjects covered, participants also have the opportunity to ask any questions they might have about the platform during these visits.

According to Angaza Nkurlu, Kaymu Tanzania's Head of Marketing as well as the initiator of these events, the KaymUniversity visits responds to the growing number of individuals and small businesses and student entrepreneurs choosing to sell online. “We’re seeing more and more people who want to take advantage of the Kaymu platform, but many of them have no experience in running an online shop. Online shopping is less established in Africa and Asia than in many other parts of the world, so we set up these visits as a way of ensuring that all our buyers and sellers can access the tools and knowledge they need to succeed.”

Thomas Luhanga, one of the students from the University of Dar-es-salaam who just opened a virtual shop on Kaymu said, "This is very beneficial especially to us students because, first of all little investment is needed, you don't need to have a physical shop to run it so this completely eradicates the amount of bills you need to pay, and also it gives us students extra income that we really need in order for us to sustain in our daily university life"

Kaymu is an online and mobile shopping community that connects buyers and sellers. Buyers benefit from a convenient, user-friendly interface and consistently low prices, while sellers are able to extend their reach and cut out the costs associated with a physical shop.