Tanzania: A Market on the Rise
Xiaomi’s arrival highlights the brand’s confidence in Tanzania’s rapidly expanding digital economy. With one of the region’s youngest populations and a surge in mobile internet usage, Tanzania presents a unique opportunity for innovation and growth. The launch of the Redmi 15C signals Xiaomi’s commitment to making cutting-edge technology accessible to both the country’s youth and its corporate sector.
Mr. Eric William Mkomonye, Marketing Manager for Xiaomi Tanzania, said: “Tanzania is one of the most exciting markets in East Africa, with a young and dynamic population that is shaping the future of technology adoption. By introducing the Redmi 15C, we are offering a device that combines comfort, performance, and innovation at a price point that makes sense for this market. In addition to this, we are setting a new standard with a 24 + 1-month warranty for each device, the first of its kind in the region.”
Innovation Meets Comfort
The Redmi 15C is designed to be the newest handset in town, offering:
- A sleek and modern design appealing to young, fashion-forward users.
- Ultra-thin 7.99mm refined design with colorful for stylish appeal.
- Strong performance for multitasking, streaming, and gaming.
- Massive 6000mAh battery in a slim body: “More power, less bulk.” Designed to give you extra time in your hands and a smoother, longer lasting customer experience.
- Immersive 6.9" 120Hz display: smooth, vibrant, and visually rich.
- Capture every detail with a powerful 50MP front camera, plus 8MP front selfie camera for picture perfect moments.
- Enhanced communication tools that support professionals and entrepreneurs.
- User comfort and practicality, making it an everyday companion for work and lifestyle.
Redmi 15C is now available in four variants 4GB+128GB, 6GB+128GB, 4GB+256GB, and 8GB+256GB, starting from TZS 255,000.
Exclusive Partnership with YAS
To celebrate its market entry, Xiaomi has partnered with YAS, a leading telecommunications provider, to deliver additional value to customers. Each Redmi 15C purchase will include 78 GB of free internet valid for 12 months, ensuring Tanzanian users can stay connected, productive, and entertained without additional cost.
Targeting Tanzania’s Youth & Professionals
The Redmi 15C is tailored for young Tanzanians who demand stylish, affordable, and high-performance smartphones, as well as for professionals who require reliable tools for productivity and business communication. By bridging these two segments, Xiaomi is directly investing in Tanzania’s next generation of leaders and innovators.
ABOUT XIAOMI
Always believe that something wonderful is about to happen: Embracing our vision of “Make friends with users and be the coolest company in the users’ hearts”, Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.
Xiaomi is one of the world’s leading smartphone companies. In June 2024, the MAU reached approximately 675.8 million globally. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, reached approximately 822.2 million smart devices connected to its platform (excluding smartphones, laptops and tablets) as of June 30, 2024. Xiaomi products are present in more than 100 countries and regions around the world. In August 2024, Xiaomi was included in the Fortune Global 500 list for the sixth year in a row.
For media queries, please contact:
Myoma Kapya,
PR & Communications Manager,
Phone: +255 712 053464.
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