As the official sponsor of the UEFA Champions League, Heineken continues to connect with passionate football communities worldwide, and this initiative underlines its commitment to Tanzanian fans by giving their favorite analysts a front-row seat at football’s biggest stage.
Football, Fame, and Fan Connection
Lilian Pascal, Heineken Tanzania’s Marketing Manager, said:
“Football is more than a game — it’s a shared passion. By sponsoring this trip, we’re amplifying the voices of Tanzania’s most dedicated football enthusiasts.”
The selected personalities — each a household name in Tanzanian football media — expressed their excitement:
- Maulid Kitenge, revered for his in-depth football analysis, said:
“This is a dream come true. I’m honored to represent Tanzania and can’t wait to share this once-in-a-lifetime experience with fans back home.”
- Shaffih Dauda, one of the country's top football commentators, added:
“The Champions League Final is football at its finest. I’ll be capturing every moment for the fans who’ve walked this journey with us.”
- DJ Joozy, known for blending music and sports culture, promised exclusive content for his millions of followers:
“I’ll showcase how football and music unite people in unforgettable ways. This is going to be epic.”
Strengthening the Bond with Fans
Obabiyi Fagade, Country Manager for Heineken Tanzania, noted:
“This isn’t just sponsorship — it’s about building real connections with Tanzania’s football community and giving back to the fans.”
The delegation will enjoy VIP access to the Champions League Final at Allianz Arena, behind-the-scenes experiences, and the opportunity to network with international football icons.
Final Word
With campaigns like “Cheers to the Hardcore Fans”, Heineken Beverages Tanzania continues to reinforce its role not just as a beverage brand, but as a champion of unforgettable football experiences. Through this initiative, fans across Tanzania will feel closer to the world’s most prestigious club football tournament.
Stay tuned as Maulid Kitenge, Shaffih Dauda, and DJ Joozy bring the excitement of Munich straight to Tanzanian screens!
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