ACCESS BANK UNVEILS BRAND IDENTITY AFTER ACQUISITION OF BancABC

Dar-es-Salaam, October 9th, 2024: Access Bank Tanzania Limited is proud to announce the unveiling of its brand identity, following the successful acquisition of BancABC Tanzania. This momentous occasion also coincides with a special customer appreciation event, reaffirming the Bank’s commitment to delivering enhanced financial services to its valued clients.

The visual identity creates a sense of energy and forward momentum. The diamond shape is fused into the three chevrons, which radiates in all directions to create layers around a core. It symbolizes the energy of more, capturing the brand’s ability to move with agility, always forward, with purpose. To accompany the new logo, there is a new brand promise: more than banking. This is more than a tag line. It is a philosophy. It underpins the Banking group’s ethos of sustainable banking, providing African businesses with access to intra Africa trade and global markets. Giving SMEs the tools to build a business. Offering individuals the opportunity to realise their dreams.

Speaking on the occasion, John Imani, Managing Director of Access Bank Tanzania, said:

" This unveiling is a celebration of our customers, the heart of our business. Today is about appreciating their trust and loyalty as we transition to becoming Access Bank Tanzania. We remain committed to providing seamless banking experiences and contributing to Tanzania's economic development."

Imani, Managing Director of Access Bank Tanzania, expressed his enthusiasm about the merger and the opportunities it presents: "With the completion of the acquisition, Access Bank Tanzania will leverage its expanded network to reach more customers and communities across the country. The Bank plans to invest in infrastructure, technology, and talent to enhance its customer experience and drive financial inclusion.

The acquisition of BancABC Tanzania marks a significant step forward in Access Bank's global expansion strategy. The Bank is committed to leveraging its expertise and resources to deliver exceptional financial services to customers in Tanzania and beyond.

Dr. Hassan Abdullali , Deputy Managing Director, Access Bank Tanzaniacommented: ”beyond the change in our visual identity, our new promise of more than banking, will enable us to provide more services that enrich the lives of our customers, more support and opportunities for our employees, more ideas to innovate our industry and creating more prosperity for Tanzania.” This means a commitment to constantly bring them products, services and opportunities that have a positive impact on their lives and enable them to achieve their goals.

The Customer Appreciation and Brand Reveal event is part of Access Bank’s ongoing effort to deepen relationships with its customers, strengthen community ties, and enhance its service delivery across the country. With the new identity, Access Bank Tanzania is poised to deliver even greater value, innovation, and impact, cementing its position as a financial partner of choice.

About Access Bank Tanzania Limited

Access Bank Tanzania Limited, part of the Access Bank Group, is a full-service commercial bank offering innovative financial solutions tailored to the Tanzanian market. As a subsidiary of Access Bank PLC, it benefits from the resources, technology, and expertise of a leading African banking group. Access Bank Tanzania is committed to supporting the growth of the local economy while driving financial inclusion through its range of products and services.

Access Bank PLC, a wholly owned subsidiary of Access Holdings Plc, is a leading full-service commercial bank operating through a network of more than 700 branches and service outlets spanning 3 continents, 24 countries and over 65 million customers. The Bank employs over 28,000 thousand people in its operations in Africa, the United Kingdom, and Europe, with representative offices in China, Lebanon, India and the UAE.

Access Bank’s parent company, Access Holdings Plc, has been listed on the Nigerian Stock Exchange since 1998. The Bank is a diversified financial institution which combines a strong retail customer franchise and digital platform with deep corporate banking expertise, proven risk management and capital management capabilities. The Bank services its various markets through five business segments: Personal, Business, Operations and IT, Commercial and Corporate & Investment Banking. The Bank has enjoyed what is arguably Africa’s most successful banking growth trajectory in the last 18 years, becoming one of the continent’s largest retail banks.

As part of its continued growth strategy, Access Bank is focused on mainstreaming sustainable business practices into its operations. The Bank strives to deliver sustainable economic growth that is profitable, environmentally responsible, and socially relevant, helping customers to access more and achieve their dreams.