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Wednesday 23 October 2024

ABSA BANK HOSTS EXCLUSIVE CUSTOMER APPRECIATION BREAKFAST

Absa Bank Tanzania Managing Director, Obedi Laiser (right), hands over a certificate of appreciation to the Vice President of Mohamed Enterprises Tanzania Limited (MeTL), Vipul Kakad (second left), during a ceremony to conclude Absa Bank Customer Service Week in Dar es Salaam today. From left is Assistant to the Vice President of MeTL, Shamma Dhrani, and the banks Director of Corporate Banking, Ms. Nellyana Mmanyi.
Absa Bank Managing Director, Obedi Laiser, concluds celebrations of the bank's Customer Service Week in Dar es Salaam.
Absa Bank Tanzania hosted an exclusive Customer Appreciation Breakfast at the Serena Hotel, Dar es Salaam, earlier today. The event, was organized as a token of appreciation for the bank's loyal customers, recognizing their crucial role in the bank’s growth and success over the years.

Absa Bank Managing Director, Obedi Laiser (right), hands over a certificate of appreciation to Tigo Chief Business Officer, John Sicilima (center), during the conclusion of Absa Bank Customer Service Week in Dar es Salaam. On the left is Absa Bank Chief Operating Officer, Oscar Mwamfwagasi.

The event brought together some of Absa’s long-standing customers and offered the bank an opportunity to express its gratitude for their continued support. In his opening remarks, Managing Director Mr. Obedi Laiser highlighted the central role customers play in shaping the bank’s operations and strategies.

Absa Bank Tanzania Managing Director, Obedi Laiser (right), hands over a certificate of appreciation to the Deputy Director of Tanganyika Christian Refugee Service, Ms. Irene Mpangile (center), during a ceremony to conclude the bank's Customer Service Week celebrations in Dar es Salaam. On the left is Absa Bank Tanzania Head of Business Banking, Melvin Seprapasen.

"Our customers are the heart of everything we do," Mr. Laiser said. "This breakfast is a small gesture of our appreciation for the trust and loyalty you have shown us. As a bank, we are fully committed to walking the talk by anticipating and meeting your needs at every step. Your continued support has been the cornerstone of our success, and we will continue striving to exceed your expectations."

Absa Bank Head of Customer Service, Eveline Kamara, speaks at the ceremony to conclude Absa Bank Customer Service Week in Dar es Salaam.

The breakfast coincided with the conclusion of International Customer Service Week, which was celebrated under the theme "Above and Beyond." This theme resonates deeply with Absa Bank Tanzania’s commitment to surpassing customer expectations and providing exceptional service. Mr. Laiser reaffirmed the bank's dedication to delivering customer experiences that are seamless, efficient, and human-centered, going above and beyond to meet both current and future financial needs.

"At Absa, we are committed to providing the highest standards of service. Responsiveness, efficiency, privacy, and integrity are the key pillars that drive our customer experience. Our people are at the core of this mission, and we invest in their development to ensure we consistently deliver exceptional service. We work as one team, keeping our customers at the center of everything we do."

He further emphasized that the bank strives to provide a service that is effortless, consistent, seamless, and error-free, while ensuring customers are kept informed at every step. In the rare instances where service expectations are not met, the bank commits to correcting the situation promptly, further underscoring its customer-first approach.

Absa Bank’s purpose, “Empowering Africa’s tomorrow, together ... one story at a time,” and its brand promise, “Your story matters,” were also highlighted during the event. Mr. Laiser explained how the bank is focused on creating human-centered experiences that reflect the individual stories of its customers. These stories, he said, inspire the bank to continually elevate its service standards, ensuring each interaction meets customers' needs while anticipating future financial goals.

"Your stories drive us to go above and beyond in everything we do," Mr. Laiser remarked. "At Absa, we believe that every customer has a unique story, and these stories inspire us to provide banking experiences that are tailored, empathetic, and focused on delivering the most appropriate financial solutions."

As part of the bank’s ongoing efforts to engage with customers and reward their loyalty, Absa Bank Tanzania also took the opportunity to remind attendees of its ongoing Spend & Win campaign. The campaign, which is open to all individual customers, offers participants a chance to win a 2014 Subaru Forester and other exciting prizes. The first raffle draw was held on Tuesday, 22 October 2024, and the bank was excited to announce that a winner had already been selected, with the car presentation ceremony set to take place soon.

The Spend & Win campaign encourages customers to continue using their Absa cards and digital banking channels for their transactions, giving them further chances to win in upcoming draws.

Concluding the event, Mr. Laiser reiterated the bank’s commitment to empowering its customers and ensuring they feel valued at every touchpoint: “We will continue to listen to your needs and deliver solutions that empower you to achieve your financial goals. Together, we are building Africa’s tomorrow, one story at a time.”

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