SAMSUNG HOSTS A DEVICE EXPERIENCE PARTNER SUMMIT

“Mr. David Umoh; Chief Innovation and Strategy Officer, Tigo learning about Galaxy S22 mobile phone features from a Samsung representative Ms. Betty Shayo during a media briefing experiential tour at the Samsung Strategic Partner Summit this Wednesday. To his right is Mr. T.S Lee: Managing Director - Samsung East Africa and to his left are Mr. Samuel Odhiambo: Head of Consumer Electronics – Samsung East Africa and Mr. Charles Kimari: Head of Mobile Experience – Samsung East Africa”

“A group photo of Samsung-Tigo staff to commemorate the strategic partnership of Samsung Electronics in Tanzania which established synergies between the Samsung Smart TVs and Tigo’s Mi-Fi routers. Samsung and Tigo Tanzania unveiled a campaign which bundles the Tigo Mi-Fi router and Samsung Smart TVs. First left is Mr. Samuel Odhiambo: Head of Consumer Electronics – Samsung East Africa followed by Mr. Mkumbo Myonga: Tigo Head of Shops and Devices; Mr. David Umoh; Chief Innovation and Strategy Officer – Tigo; Mr. T.S Lee: Managing Director - Samsung East Africa; Mr. Ibrahim Kiongozi: Country Manager, Tanzania – Consumer Electronics Samsung and lastly Mr. Eli Kem Goh: Business Manager – Consumer Electronics, Samsung East Africa.”

Mr. David Umoh from Tigo in discussion with the Samsung East Africa Team during the Samsung Tanzania 2022 Strategic Partner/Dealer’s Summit.

Dar es Salaam Tanzania, 16th March 2022 - Samsung Electronics East Africa has hosted its inaugural strategic partner summit at The Hyatt Hotel in Dar es Salaam which was attended by key Samsung distributors and dealers from all over Tanzania.

This was the first partner summit hosted by Mr. Tae Sun Lee, the newly appointed Managing Director of Samsung Electronics East Africa Limited.

The main objective of the summit was to bring together the key stakeholders to further emphasize on strengthening the links with Samsung ensuring the best possible experience is given to the consumer. Technological advancement is the key driver to the Samsung business globally.

The event showcased the 2022 product line-up for both the Mobile and Consumer Electronics business units. In terms of emerging trends, the global business direction is shifting its focus to the millennial and Z Generation.

The highlight of the summit was the presentation by Samsung Managing Director Mr. Lee where he showcased the Samsung’s business strategy for the East African market that involves winning the mind share of local consumers and building partnership with our valued partners and ultimately make Samsung as the most preferred and beloved brand of Africa.

Present during the event was Millicom Tanzania PLC [Tigo] who have partnered with Samsung Electronics in Tanzania to establish synergies between the Samsung Smart TVs and Tigo’s Mi-Fi routers. Furthermore, Samsung and Tigo Tanzania unveiled a campaign which bundles the Tigo Mi-Fi router and Samsung Smart TVs. Consumers who purchase any of the Samsung Smart TVs during the offer period will get a Free Tigo router and Internet subscription bundle on their Mi-Fi courtesy of Tigo.

“As Tigo, we aim to make Tanzanian’s lives better by taking full advantage of what technology has to offer. That is why we partner with companies like Samsung who make this possible through their great innovations. Samsung has been one of our leading partners in Tanzania and we aim to work with them to grow this market to achieve its ultimate potential. The technology that is available from Samsung has the ability to change the way Tanzanian’s do business, it has the ability to change the way that Tanzania’s live and run our households” David Umoh, Chief Strategy and Innovation officer.

Samsung Electronics officially launched its new set division, which combines its mobile and consumer electronics businesses into a single unit, as DX, short for device experience, underscoring its emphasis on the user experience of various Samsung products. Under the DX Division, the Company expects to strengthen synergies among the diverse businesses and create differentiated products and services.

“As Samsung it is important that we have one voice as we roll out our strategies going forward. The market dynamics are continuously changing and we also see the need to adjust our sails and require our key stakeholders to share that same vision with us. The summit is not only to appreciate our partners but to keep them abreast on all that we are doing and why we are doing it. So they can be a part of that voice.” Mr. Tae Sun Lee, Managing Director, Samsung Electronics East Africa.

The Samsung summit conference saw more than 100 dealers come together to discuss the markets needs and how together with other stakeholder’s they can grow the Tanzanian market.

About Samsung Electronics Co., Ltd.

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